Industry of the Ordinary carry out a public demonstration of their Remote Messaging Sticks™ (Patent Pending).
Who has not felt their personal space invaded in the claustrophobic confines of subway or elevator? Who has not attempted a ‘come hither’ look through a crowd of bodies only for it to be assumed they are suffering the ill effects of too much pudding?
With IOTO’s Remote Messaging Sticks, the inexact science of subliminal body language is no more. With the RMS system, the placement of a single, unambiguous message can be placed directly onto the person of your intended recipient. Now you too can make a simple declaration of mood or intent from across the dance floor or boardroom table. You too, from a safe distance, can encourage an odious body to remove himself and his vest from your immediate vicinity.
The socially awkward or put upon can now breathe easier.
N.B. Sentiments contained within the panoply of IOTO’s RMS system include acquiescences and rebuffs. Among our most popular lines are “Yes, Please”, and “Fuck Off”.
Photography courtesy of Haley Callaway
Thanks to Elizabeth Burke-Dain
Industry of the Ordinary consider where the balance lies.
With the help of an associate, IOTO acquire a firearm that is temporarily decommissioned and embed it in butter. Heaters are placed under the rifle so that it will be re-revealed over time.
Photography by Allison Lacher and Shannon Pepita O'Brien
Special thanks to Allison Lacher and Adam Nicholson
Thanks also to Nathan Steele, Jeff Robinson and Mike Miller
Industry of the Ordinary offer flowers and shoeshines to philanthropists.
Special thanks to Jane Saks
Additional thanks to Nakeia Medcalf, John Moreno, Rick James, Caitlin Ryan,
Shayna Cott, Anna Trier and Lauren Humphries
Secure (reprise)
Industry of the Ordinary return to the site of a previous project.
video requires QuickTime | size: 2MB | loadtime: about 1 minute
Thanks to Deborah McCoy, Cherell Larnce, Greg Gutierrez, Marlon Ogburn, Monte Cook, Isaiah Michel, Jason F. Ortiz, Tanya Bibbie, Phillip Crump, Francis Wilson,
Ronald Lee Miller and Christine Garcia
Click here to view the original project
© Industry of the Ordinary
Industry of the Ordinary proffer warm soup against a cold night.
Thanks to all at Studio Gang, and special thanks to Joseph Ravens and Autumn Hays,
and to Amelia Deprez, Julia Haw and Claire Molek.
Photography by Amanda Taves.
Needs more information
Industry of the Ordinary are seeking volunteers for a posthumous portrait. Interested individuals will work with an Industry of the Ordinary-generated codicil to allow the portrait to be legally created after their death.
A family consultation will be encouraged.
The artwork will represent a dignified acknowledgment and unique celebration of the subject's former life.
Please contact Industry of the Ordinary here to initiate the process.
Industry of the Ordinary broker transitions.
Please contact us here if you are interested in weddings, divorces or funerals.
Industry of the Ordinary reenact the forced relocation of a local community.
Special thanks to Rafael Chacon and Aja Mujinga Sherrard for photography and support
Click here to see more images from this project
© Industry of the Ordinary
Industry of the Ordinary occupy a stadium.
Special thanks to Jim Zimpel for photography and support
and to the Southern Utah University Thunderbirds
Click here to see more images from this project
Industry of the Ordinary re-purpose a logo to draw attention to the current state of the nation.
In 1977, Milton Glaser designed a logo to promote New York City.
The logo, ‘I Heart NY’, would become globally recognized as a nod towards the shared assumptions people from America and beyond had about the city and its culture.
At once catchy, memorable and kitsch, the logo spoke to simpler perspectives.
IOTO believe that politics and art are central components in our broader notion
of ‘culture’, and that Lumpen is the perfect forum for the kind of debate that
the National Security Agency would prefer that we didn’t have.
What does America become when it doesn’t trust itself?
Our double-sided poster has this re-imagined image on one side
and a visual representation of a Google image search for ‘ordinary terrorist’
(which in itself may invite scrutiny from the monitors at the NSA) on the other.
Thanks to Ed Marszewski and Lumpen magazine
Industry of the Ordinary reflect the seafront.
Special thanks to Johan Westenburg and the Oostends Paviljoen.
Industry of the Ordinary probe Hyde Park Art Center Gala attendees on the current state of the nature of hope.
Special thanks to Emerson Sigman for videography, Cassandra Davis for photography, and to Lauren Humphries, Kyle Sourbeer, Victor Yañez-Lazcano,
Aaron Rodgers and all at the Hyde Park Arts Center.
Click here to see more images from this project
Click here to see video from this project
