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    <loc>https://www.ioto.uk/produce</loc>
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    <lastmod>2020-07-26</lastmod>
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      <image:title>Trader Tourist Refugee, 2017 - Trader Tourist Refugee, 2017</image:title>
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      <image:title>Trader Tourist Refugee, 2017 - Trader Tourist Refugee, 2017</image:title>
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      <image:title>Trader Tourist Refugee, 2017 - Trader Tourist Refugee</image:title>
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      <image:title>Trader Tourist Refugee, 2017</image:title>
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      <image:title>Trader Tourist Refugee, 2017 - Trader Tourist Refugee (short)</image:title>
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      <image:title>Trader Tourist Refugee, 2017</image:title>
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      <image:title>Trader Tourist Refugee, 2017 - Trader Tourist Refugee, 2017</image:title>
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      <image:title>Trader Tourist Refugee, 2017 - Trader Tourist Refugee, 30th September 2017</image:title>
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      <image:title>Trader Tourist Refugee, 2017</image:title>
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      <image:title>Trader Tourist Refugee, 2017</image:title>
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    <image:image>
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      <image:title>Trader Tourist Refugee, 2017 - Trader Tourist Refugee, 30th September 2017</image:title>
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  </url>
  <url>
    <loc>https://www.ioto.uk/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549033932115-N24OBU1C4D114EBBMB3D/edited.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Childs Play</image:title>
      <image:caption>Industry of the Ordinary collect one hundred used toys and offer them as a sacrifice to General Logan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544388864216-1009WE64PVEMR7U5N8J5/Well-groomed.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Well Groomed (with Max King Cap)</image:title>
      <image:caption>Industry of the Ordinary exchange facial hair. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1771770392495-ZOHN0VHU9Z54PQ5WETJZ/Match-of-the-day.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Match of the Day</image:title>
      <image:caption>Industry of the Ordinary play table football, first to 1000 goals, from the MCA down Michigan Avenue. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578184738909-7VCAGODLPV34HNN0KP71/Line-in-sand-2.jpg</image:loc>
      <image:title>Projects 1 (04-06) - A Line in the Sand</image:title>
      <image:caption>Industry of the Ordinary purchase a flesh colored Crayola and draw a line along State Street in Chicago until the Crayola is sharpened out of existence. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549034274264-2PTMUQNCO57NSWLIO71G/Line.jpg</image:loc>
      <image:title>Projects 1 (04-06) - A Line in the Sand</image:title>
      <image:caption>Industry of the Ordinary purchase a flesh colored Crayola and draw a line along State Street in Chicago until the Crayola is sharpened out of existence. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549034097154-OSHNF3K7VUS9DXVTT8BX/Current.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Current Affairs</image:title>
      <image:caption>Industry of the Ordinary purchase a copy of the Chicago Tribune, paint it white, and mail it to the mayor. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544388627872-CEB1XTYAKUITLK0HXD6M/Childs.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Childs Play</image:title>
      <image:caption>Industry of the Ordinary collect one hundred used toys and offer them as a sacrifice to General Logan. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549034638803-Z3YJZ9TBOZE3N691O9Y7/Champion2.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Champion</image:title>
      <image:caption>Industry of the Ordinary hand out business cards inscribed with the word "CHAMPION". 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578194072814-EU357GQKAGTFCU5NW4BR/Clothing.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Clothing</image:title>
      <image:caption>missing text 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544389896067-CBW1VO59E7DE3KF7O01E/illumination.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Illumination</image:title>
      <image:caption>Industry of the Ordinary paint each other's suits with luminescent paint and, charged by a car's headlights, dance on the beach. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544389776001-UQ5ND8UTDX1EKAR8VI1E/Passion-play.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Passion Play</image:title>
      <image:caption>Industry of the Ordinary recruit a couple to use phosphorescent paint as a record of their lovemaking. 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578194296443-541OFCGEKD0KMTS1EL25/Beautiful-composite.jpg</image:loc>
      <image:title>Projects 1 (04-06) - The Beautiful Game&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary orchestrate an infamous football chant. Performed by Mark Cepon, Joshua Mancuso, Carrie Monaco and Amanda Welsh Arranged by Patrick Brannon Engineered and recorded at the Experimental Sound Studio, Chicago Special thanks to Lou Mallozzi audio requires QuickTime | size: 3MB | loadtime: about 30 seconds 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578194995434-G84TEB5VOU7CE0IDMKG4/Faith+%283%29.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Faith</image:title>
      <image:caption>missing text 2004</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578195353198-IH4B5Q3UVIGN6NC9S4ZV/Augustine-.jpg</image:loc>
      <image:title>Projects 1 (04-06) - For Augustine</image:title>
      <image:caption>Industry of the Ordinary are photographed as Old and Young God. Photography by Natalia Ivancevic 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578195416389-X72NVMK5DH4HG8RMZVGT/Arabic+poster+small.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Arabic vote</image:title>
      <image:caption>Text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578195429456-OUC03TZL1QP49PKLGIZE/Arabic-Vote-offset.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Arabic vote</image:title>
      <image:caption>Text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578195437408-NYNJUOYBI0DW3XU1HTJJ/Arabic-Vote.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Arabic vote</image:title>
      <image:caption>Panel House 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578195641813-DTHT990F2H1UQQ7HX8M5/Game-cover.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Game cover</image:title>
      <image:caption>2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549156567654-RM0LCQYPW15RQ8MQB8PZ/Final-words-edit.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Final Words</image:title>
      <image:caption>Industry of the Ordinary collects the last lines from ten significant works of 20th century literature. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578195699501-GD6D2MLTRV1NXADRNN3G/pacedge.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Pacedge</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549156622138-POPIWOESJP9D34Y3OSCQ/Tender.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Tender</image:title>
      <image:caption>Industry of the Ordinary transform a bible into a dollar bill. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549034712951-2H5IVSRXJ8U4RW0K39Z2/Democracy.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Democracy</image:title>
      <image:caption>Industry of the Ordinary place an electoral sign in various locations around Chicago. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578195872764-G53PXAFIBLQZ8UEISU3X/Version%3E5.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Version</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196114245-QDKTRP48C8EDFURJQC0X/Nova-1.3.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Batter</image:title>
      <image:caption>For the NOVA Art Fair, Industry of the Ordinary cook a pancake brunch for the assembled art fair attendées, branding each pancake as it is prepared. Photography by Blake Noah 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196123414-5SR0V2VF15LD71J4YNN6/Nova-1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Batter</image:title>
      <image:caption>For the NOVA Art Fair, Industry of the Ordinary cook a pancake brunch for the assembled art fair attendées, branding each pancake as it is prepared. Photography by Blake Noah 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196152382-MP872PKFJNSQBM7EFKWK/Nova-1.4.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Batter&amp;nbsp;</image:title>
      <image:caption>For the NOVA Art Fair, Industry of the Ordinary cook a pancake brunch for the assembled art fair attendées, branding each pancake as it is prepared. Photography by Blake Noah 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196568618-LHA66IWVGCPWMZ51ISD3/Pancake-brand.jpg</image:loc>
      <image:title>Projects 1 (04-06)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196357191-C4ATPLXGYJM9TVCBDTWW/Chef+hat.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Chef Hat</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196447369-HJQBZM3CL5B48I3FFIVO/version-large.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Version large</image:title>
      <image:caption>text missing 2004-2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196806915-E35G5Y7H9CJQ5A6FY8VR/oldyoung7.jpg</image:loc>
      <image:title>Projects 1 (04-06) - ??</image:title>
      <image:caption>old young 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196790039-LCLR254E3NMGGERJG0Z3/oldyoung5.jpg</image:loc>
      <image:title>Projects 1 (04-06) - ??</image:title>
      <image:caption>old young 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196602670-UJM8XZ1K1T30AYJF1YF8/Logo-master.jpg</image:loc>
      <image:title>Projects 1 (04-06) - ID</image:title>
      <image:caption>Industry of the Ordinary solicit logos from a group of young designers. Submissions by Richard Mutz, Keri Harvey, Roger Carlson, and Amber Mustoe 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1771770065329-08X8KECQ3S9TUKM2RGPV/image-asset.jpeg</image:loc>
      <image:title>Projects 1 (04-06) - Match of the Day II, 2004</image:title>
      <image:caption>Industry of the Ordinary, as Old God and Young God, play table football, first to 100 goals, on the promontory point by North Avenue beach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196677205-D5E78O988PFDHK1P4SP1/Logo-Richard-final.jpg</image:loc>
      <image:title>Projects 1 (04-06)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196939901-UMUA6RXG43NAH99Z5GK0/10-comm1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - 10-Comm</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197366654-1QEGUY46NL178PYMINJM/db-epigraph.jpg</image:loc>
      <image:title>Projects 1 (04-06)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197547843-B7GUWU4HB5P50FLFUEQQ/Klein-bottle2.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Klein Bottle (for&amp;nbsp;The Search)&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197505794-RMP9VK7E7FGJV7BUF4LI/Klein-bottle4.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Klein Bottle (for&amp;nbsp;The Search)&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197520817-FP9TPZ7FIFEYPTF87TC2/Klein-bottle3.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Klein Bottle (for&amp;nbsp;The Search)&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197539915-PQ6S0X1IR5BCXP2JVP1R/Klein-bottle6.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Klein Bottle (for&amp;nbsp;The Search)&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197559916-E5FNOILI4BYSOCKWP2B2/Klein-bottle7.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Klein Bottle (for&amp;nbsp;The Search)&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197585735-U525GXGHXZ13O97K21SV/kleinBottle.gif</image:loc>
      <image:title>Projects 1 (04-06) - Klein Bottle (for&amp;nbsp;The Search)&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198184168-46D677H1RMTOFJOGXG1O/Armstrong-doping_Page_1.jpg</image:loc>
      <image:title>Projects 1 (04-06)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197844806-MJY7QW1TSQN4DDOULN3R/eulogy--KH.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Eulogy</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197912488-225Q9YVCC4SG7VYMTBCD/Proxy4-1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Proxy</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198250070-MBKUOJ99PNJARQBJELQX/musicircus-work.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Impermanent Collection&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>As part of the John Cage Musicircus at the Musem of Contemporary Art in Chicago, Industry of the Ordinary give away badges made from a museum catalog. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198278754-G4EHK0B9XKH3YLXDDR0V/musicircus-catalog.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Impermanent Collection</image:title>
      <image:caption>As part of the John Cage Musicircus at the Musem of Contemporary Art in Chicago, Industry of the Ordinary give away badges made from a museum catalog. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198622523-ECC36177CMOJG86MV0U9/Stamper.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Stamper</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198757845-DWX5QBJUWZUXWMBOZI25/Funke-4.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Funke</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198763711-HNDM0AISOC2OL8D5AYXN/Funke-1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Funke</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198777311-G0N3FZYL0LVK3PPTJ4JN/Funke-2.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Funke</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198812225-85RKH3HIZABMWZHIMJOK/Launch-Cover.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Launch cover</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544389521672-8S5FON4M50BHVWRO2NOY/Phosphorus.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Phosphorus</image:title>
      <image:caption>Industry of the Ordinary drink a crate of beer and document the change in color of their urine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544389393574-1JVT7Z5YCSFVI4YXGEJF/For-Bas-Jan-Ader.jpg</image:loc>
      <image:title>Projects 1 (04-06) - For Bas Jan Ader, Charles Ray and Erwin Wurm</image:title>
      <image:caption>Industry of the Ordinary accompanies their wardrobes for a day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198979492-SYS5UIQGP6IWWMENML94/t-shirt-2.jpg</image:loc>
      <image:title>Projects 1 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199098616-BT18VJDXOU4C834DFBKM/Jeremiah-one.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Jeremiah</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198997224-ZJIZEGTZHD7DROCBQ1WF/t-shirt-2.5.jpg</image:loc>
      <image:title>Projects 1 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199106108-S7HBA1X5UQD6KS6NGCRB/Jeremiah-two.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Jeremiah</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198991143-LI3PN0TQ6VMM0FTXGBKP/t-shirt-1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199124594-OJPY8KE4G1TLQQAXZ6OM/Jeremiah-three.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Jeremiah</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199014826-DSIVYS1BAOS41Y5JV12J/t-shirt-8.jpg</image:loc>
      <image:title>Projects 1 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199024402-76IA6ER0FSTVRVSZANBP/T-shirt-large.jpg</image:loc>
      <image:title>Projects 1 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199164509-KA5ETB1QMKMP9V6MWK6W/Fancy-dress-2.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Fancy Dress Ball</image:title>
      <image:caption>Industry of the Ordinary host a Fancy Dress Ball to which attendeés are invited to come as a particular political personality. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199165614-I3BXPOIQY3TSFMH4J7IE/Fancy-Dress-grid-1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Fancy Dress Ball&amp;nbsp;&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary host a Fancy Dress Ball to which attendeés are invited to come as a particular political personality. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199854426-VRIHZZJZEG5VY2C2TSP2/Epilation-1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Epilation&amp;nbsp;</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199924821-OUCXQF5RL7VY9M8IJI7U/Epilation-7.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199877002-XJE9YQNXRVKA6G7DHPFI/Epilation-5.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199902508-RJL80LF5FGSRJCP2TNLX/Epilation-reprise-reprise1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199935766-FX4QW0SRDD2SZ4M1SLOV/EpilationV-1.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595651495914-S3S5RDFVQ2KTWSBZWUOG/EpilationV-7.jpg</image:loc>
      <image:title>Projects 1 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/coming-events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.ioto.uk/coming-events/2019/3/2/something-happening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.ioto.uk/new-album</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549156130979-GZ8I6KWJQG2JDKEF9A6U/Beaut-vert-small.jpg</image:loc>
      <image:title>The Beautiful Game</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/new-album-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549156869746-4D1NGRTBWT4SSDXFGLCW/Faith2.jpg</image:loc>
      <image:title>Faith</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2013-08-30</lastmod>
  </url>
  <url>
    <loc>https://www.ioto.uk/proxy-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549171689502-SATIGELWUQH3AZB840WV/Proxy1-image.jpg</image:loc>
      <image:title>Proxy Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549171689502-SATIGELWUQH3AZB840WV/Proxy1-image.jpg</image:loc>
      <image:title>Proxy Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549171689640-3VKH139Z9VABU2YXZF6U/proxy1-invoice.jpg</image:loc>
      <image:title>Proxy Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549171690198-PLJK7U6Z0FBAKV58XKJR/Proxy2-Duggan-logo1.jpg</image:loc>
      <image:title>Proxy Projects</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549171690068-7IQANM1CE7HGUR2O7PYE/Proxy2-Duggan-logo2.jpg</image:loc>
      <image:title>Proxy Projects</image:title>
      <image:caption>Designer Ryan Duggan submits more logos as a response to Industry of the Ordinary project 18, 'ID'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549171690891-ZTDI12XHWHWQHVL1B943/Proxy4-1.jpg</image:loc>
      <image:title>Proxy Projects</image:title>
      <image:caption>Melissa Peifer Fortune Fashion Fool I rest on a display bed in the storefront window of a tanning salon. Duration: 10 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549171691067-N2A9EEZMLZ558RAFZ3Y1/Proxy4-2.jpg</image:loc>
      <image:title>Proxy Projects</image:title>
      <image:caption>Referee: Benjamin Funke Performance: Firenze, Italia - Chicago, Illinois These images recall the work of Thomas Struth's "Museum" Series and the tourists' gaze. I attempt to break up both the image and the gaze by interacting with the tourists and their behaviors as a football referee, handing out red and yellow penalty cards.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/projects-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595655797968-3X7OCEFKBZQV6BKG1836/image-asset.jpeg</image:loc>
      <image:title>Projects 4 (04-06) - Attaining the Summit</image:title>
      <image:caption>Industry of the Ordinary organize an expedition to plant a flag at the summit of the chimney which towers over the Hyde Park Art Center in Chicago. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595655797968-3X7OCEFKBZQV6BKG1836/image-asset.jpeg</image:loc>
      <image:title>Projects 4 (04-06) - Attaining the Summit</image:title>
      <image:caption>Industry of the Ordinary organize an expedition to plant a flag at the summit of the chimney which towers over the Hyde Park Art Center in Chicago. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595659198784-DFR4MRRY9VGAQ7QCZRX1/Summit-4.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Attaining the Summit</image:title>
      <image:caption>Industry of the Ordinary organize an expedition to plant a flag at the summit of the chimney which towers over the Hyde Park Art Center in Chicago. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595659012692-JEHH5TZ1E4DUSKXRL1NW/Batter-2.jpg</image:loc>
      <image:title>Projects 4 (04-06) - IOTO Batter</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595659327347-PE1DCAQBM1CI4BYN0CH6/In-main-gallery.jpg</image:loc>
      <image:title>Projects 4 (04-06) - In Main Gallery</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595659675036-NATO5T48Q3T7V5CR2RWH/Art-letter-article_Page_1.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Art Letter</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595659697659-ZZ3VOI885HQUOW1L7J5U/Screen+Shot+2020-07-25+at+01.46.57.png</image:loc>
      <image:title>Projects 4 (04-06) - Review on Early Adopters</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595659744016-E5F21Y7WBQTBEX6E8XQB/CAR-Artist-story_Page_1.jpg</image:loc>
      <image:title>Projects 4 (04-06) - CAR - Artist</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595776443233-PT6S7TC1L4X4L1P25SM9/New-City-cover.jpg</image:loc>
      <image:title>Projects 4 (04-06) - New City Cover</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595659942865-58TRXYMVXKS37BN56V7T/Production-2.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Production Line</image:title>
      <image:caption>Industry of the Ordinary provide members of the public with a selection of wearable quotes on the condition that they are donned immediately. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595660172455-HIYIMVRI9CBKVRXFRDI1/Production-1.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Production Line</image:title>
      <image:caption>Industry of the Ordinary provide members of the public with a selection of wearable quotes on the condition that they are donned immediately. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595660225466-W8EXY63G6QMG9ZXF2P26/Production-3.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Production Line</image:title>
      <image:caption>Industry of the Ordinary provide members of the public with a selection of wearable quotes on the condition that they are donned immediately. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595660446445-4GT7Z8FTJZNZO2HSQGVQ/Screen+Shot+2020-07-25+at+02.00.35.png</image:loc>
      <image:title>Projects 4 (04-06) - A Perfect Union</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595660593810-7BUDKV9C9G0CMIW0CNZF/Manual-1.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Manual Labor</image:title>
      <image:caption>For the Intimate and Epic show in Lurie Garden at Millennium Park in Chicago, Industry of the Ordinary disperse 61 frozen hands, each tagged with the name of a worker who broke ground at the site. Click here to see more images from this project Production assistance by Ivka Markovic, Blake Noah and Greg Stimac Photography by Greg Stimac 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595660663614-EQMAVVFGQJU7JBTX5VAG/Manual-Labor-4.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Manual Labor</image:title>
      <image:caption>For the Intimate and Epic show in Lurie Garden at Millennium Park in Chicago, Industry of the Ordinary disperse 61 frozen hands, each tagged with the name of a worker who broke ground at the site. Click here to see more images from this project Production assistance by Ivka Markovic, Blake Noah and Greg Stimac Photography by Greg Stimac 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595660691823-68L7TZ1M70HIJV516WGZ/Manual-2.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Manual Labor</image:title>
      <image:caption>For the Intimate and Epic show in Lurie Garden at Millennium Park in Chicago, Industry of the Ordinary disperse 61 frozen hands, each tagged with the name of a worker who broke ground at the site. Click here to see more images from this project Production assistance by Ivka Markovic, Blake Noah and Greg Stimac Photography by Greg Stimac 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595660752503-7X9P0JZRYIASHISM2LNH/Homeland-security.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Homeland Security</image:title>
      <image:caption>Industry of the Ordinary fabricate ceramic weights in five colors. Production assistance by Jim Zimpel, Amanda Hamilton and Ivka Markovic 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595661006963-NS7EAIOXMSHYUG5QBZE4/Time-capsule.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Time Capsule (with Greg Stimac)</image:title>
      <image:caption>Industry of the Ordinary provide an associate with a locked box which is then buried in the desert. Coordinates are recorded in a sealed envelope which is made available for purchase here. UPDATE MAY 2012: Exact coordinates of this box have been lost. It can be found by using a metal detector and scanning the west shoulder of California Highway 93 between Wendover and Ibapah Road in a 200 foot radius. Alternatively, you can engage with the updated project here. The project started in 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595661215435-CPASXOF16W952AG2W1NE/Propagation.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Flowchart (for Propagation)</image:title>
      <image:caption>Industry of the Ordinary document a portion of their working process. Download full scale version here Thanks to Sabrina Raaf 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595661329904-G3WXGGM81VI5Q5C9NJSM/Secure-1.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Secure</image:title>
      <image:caption>Industry of the Ordinary invite the security personnel of the Chicago Cultural Center to participate in a group portrait. Event photography by Scott Whipkey Special thanks to Jay Wolke for portrait photography 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595661361411-Y7Z8SKFUZNU8H145OY9W/Secure-2.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Secure</image:title>
      <image:caption>Industry of the Ordinary invite the security personnel of the Chicago Cultural Center to participate in a group portrait. Event photography by Scott Whipkey Special thanks to Jay Wolke for portrait photography 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595661387885-K4VFBRBP1WUUUX6NKTRM/Secure-detail.jpg</image:loc>
      <image:title>Projects 4 (04-06) - Secure</image:title>
      <image:caption>Industry of the Ordinary invite the security personnel of the Chicago Cultural Center to participate in a group portrait. Event photography by Scott Whipkey Special thanks to Jay Wolke for portrait photography 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595661917881-CV7ZRGXWYQU97NDGE0LD/Screen+Shot+2020-07-25+at+02.24.57.png</image:loc>
      <image:title>Projects 4 (04-06) - Stretcher Broad Shoulders</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862758818-1PSX7PJELFFEKLR5ZVQM/Screen+Shot+2020-07-27+at+10.11.56.png</image:loc>
      <image:title>Projects 4 (04-06) - New City Article</image:title>
      <image:caption>2006 Needs link to PDF</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/projects-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197585735-U525GXGHXZ13O97K21SV/kleinBottle.gif</image:loc>
      <image:title>Projects 3 (04-06) - Klein Bottle (for&amp;nbsp;The Search)&amp;nbsp;</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197585735-U525GXGHXZ13O97K21SV/kleinBottle.gif</image:loc>
      <image:title>Projects 3 (04-06) - Klein Bottle</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197844806-MJY7QW1TSQN4DDOULN3R/eulogy--KH.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Eulogy</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197912488-225Q9YVCC4SG7VYMTBCD/Proxy4-1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Proxy (Copy)</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198184168-46D677H1RMTOFJOGXG1O/Armstrong-doping_Page_1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Armstrong</image:title>
      <image:caption>2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198250070-MBKUOJ99PNJARQBJELQX/musicircus-work.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Impermanent Collection</image:title>
      <image:caption>As part of the John Cage Musicircus at the Musem of Contemporary Art in Chicago, Industry of the Ordinary give away badges made from a museum catalog. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198278754-G4EHK0B9XKH3YLXDDR0V/musicircus-catalog.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Impermanent Collection</image:title>
      <image:caption>As part of the John Cage Musicircus at the Musem of Contemporary Art in Chicago, Industry of the Ordinary give away badges made from a museum catalog. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198622523-ECC36177CMOJG86MV0U9/Stamper.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Stamper</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198757845-DWX5QBJUWZUXWMBOZI25/Funke-4.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Funke</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198763711-HNDM0AISOC2OL8D5AYXN/Funke-1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Funke</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198777311-G0N3FZYL0LVK3PPTJ4JN/Funke-2.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Funke</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198812225-85RKH3HIZABMWZHIMJOK/Launch-Cover.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Launch cover</image:title>
      <image:caption>no text 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544389521672-8S5FON4M50BHVWRO2NOY/Phosphorus.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Phosphorus</image:title>
      <image:caption>Industry of the Ordinary drink a crate of beer and document the change in color of their urine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1544389393574-1JVT7Z5YCSFVI4YXGEJF/For-Bas-Jan-Ader.jpg</image:loc>
      <image:title>Projects 3 (04-06) - For Bas Jan Ader, Charles Ray and Erwin Wurm</image:title>
      <image:caption>Industry of the Ordinary accompanies their wardrobes for a day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198979492-SYS5UIQGP6IWWMENML94/t-shirt-2.jpg</image:loc>
      <image:title>Projects 3 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198997224-ZJIZEGTZHD7DROCBQ1WF/t-shirt-2.5.jpg</image:loc>
      <image:title>Projects 3 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578198991143-LI3PN0TQ6VMM0FTXGBKP/t-shirt-1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199014826-DSIVYS1BAOS41Y5JV12J/t-shirt-8.jpg</image:loc>
      <image:title>Projects 3 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199024402-76IA6ER0FSTVRVSZANBP/T-shirt-large.jpg</image:loc>
      <image:title>Projects 3 (04-06) - The Revolution is just a t-shirt away (for Billy Bragg)</image:title>
      <image:caption>Industry of the Ordinary give a socio-political statement to a crowd. Click here to see more images from this project Photography by Aron Gent Production assistance by Melissa Lutz Special thanks to Dominic Molon 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199098616-BT18VJDXOU4C834DFBKM/Jeremiah-one.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Jeremiah</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199106108-S7HBA1X5UQD6KS6NGCRB/Jeremiah-two.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Jeremiah</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199124594-OJPY8KE4G1TLQQAXZ6OM/Jeremiah-three.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Jeremiah</image:title>
      <image:caption>2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199164509-KA5ETB1QMKMP9V6MWK6W/Fancy-dress-2.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Fancy Dress Ball</image:title>
      <image:caption>Industry of the Ordinary host a Fancy Dress Ball to which attendeés are invited to come as a particular political personality. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199165614-I3BXPOIQY3TSFMH4J7IE/Fancy-Dress-grid-1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Fancy Dress Ball</image:title>
      <image:caption>Industry of the Ordinary host a Fancy Dress Ball to which attendeés are invited to come as a particular political personality. 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199854426-VRIHZZJZEG5VY2C2TSP2/Epilation-1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199924821-OUCXQF5RL7VY9M8IJI7U/Epilation-7.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199877002-XJE9YQNXRVKA6G7DHPFI/Epilation-5.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199902508-RJL80LF5FGSRJCP2TNLX/Epilation-reprise-reprise1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578199935766-FX4QW0SRDD2SZ4M1SLOV/EpilationV-1.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595651495914-S3S5RDFVQ2KTWSBZWUOG/EpilationV-7.jpg</image:loc>
      <image:title>Projects 3 (04-06) - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd. Click here to see more images from this project I Click here to see video of this project Special thanks to Ivka Markovic Photography by Greg Stimac and Jason Lazarus 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196815876-4NXKMNNYJ9TUTF35AQE2/oldyoung11.jpg</image:loc>
      <image:title>Projects 3 (04-06) - ??</image:title>
      <image:caption>old young 2005</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/projects-5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595860027925-VMRK6KTSZL0IQ7VH8F7A/Summit-4.jpg</image:loc>
      <image:title>Projects 5 (07-09)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595860027925-VMRK6KTSZL0IQ7VH8F7A/Summit-4.jpg</image:loc>
      <image:title>Projects 5 (07-09)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595860484480-1HGH2KLJPGX20OAT10V1/Screen+Shot+2020-07-27+at+09.33.18.png</image:loc>
      <image:title>Projects 5 (07-09) - Bridge Interview</image:title>
      <image:caption>*Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595860591273-LJQAD7J5OZSES6C9Z5WV/Screen+Shot+2020-07-27+at+09.36.14.png</image:loc>
      <image:title>Projects 5 (07-09) - Chronicle</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861131395-QGFV9LZNVUBSYCD4WW7O/Screen+Shot+2020-07-27+at+09.45.18.png</image:loc>
      <image:title>Projects 5 (07-09) - Frieze Article</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861255036-QCI7QSB526V7PU0AD1G6/Screen+Shot+2020-07-27+at+09.47.18.png</image:loc>
      <image:title>Projects 5 (07-09) - Ruby Satellite</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862411530-VGONEX1LMKKQSR4LNPQK/Chris-ad.jpg</image:loc>
      <image:title>Projects 5 (07-09) - Chris ad</image:title>
      <image:caption>2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864048357-T9OL3QH946RP0UMS5J84/time-out-12x12.jpg</image:loc>
      <image:title>Projects 5 (07-09) - Time Out</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864176761-K5G0LLSUHH97409748S3/12x12-NBC.jpg</image:loc>
      <image:title>Projects 5 (07-09) - 12X12 NBC</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864293195-LOOP8W912AC2UWX7Q2QF/Screen+Shot+2020-07-27+at+10.37.42.png</image:loc>
      <image:title>Projects 5 (07-09)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864481616-ZWQYS1PPCXKY4CPLCYN5/Screen+Shot+2020-07-27+at+10.40.44.png</image:loc>
      <image:title>Projects 5 (07-09)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864995196-TBL7YUW7UC0NYQJNKEX1/Screen+Shot+2020-07-27+at+10.49.44.png</image:loc>
      <image:title>Projects 5 (07-09) - Perfect Union Hamza</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865923917-3GMRGURSPSLJ73ZV6PCU/Screen+Shot+2020-07-27+at+11.05.14.png</image:loc>
      <image:title>Projects 5 (07-09) - Supermarketing</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/projects-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196602670-UJM8XZ1K1T30AYJF1YF8/Logo-master.jpg</image:loc>
      <image:title>Projects 2 (04-06) - ID</image:title>
      <image:caption>Industry of the Ordinary solicit logos from a group of young designers. Submissions by Richard Mutz, Keri Harvey, Roger Carlson, and Amber Mustoe 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196602670-UJM8XZ1K1T30AYJF1YF8/Logo-master.jpg</image:loc>
      <image:title>Projects 2 (04-06) - ID</image:title>
      <image:caption>Industry of the Ordinary solicit logos from a group of young designers. Submissions by Richard Mutz, Keri Harvey, Roger Carlson, and Amber Mustoe 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196677205-D5E78O988PFDHK1P4SP1/Logo-Richard-final.jpg</image:loc>
      <image:title>Projects 2 (04-06) - IOTO ID</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578196939901-UMUA6RXG43NAH99Z5GK0/10-comm1.jpg</image:loc>
      <image:title>Projects 2 (04-06) - 10-Comm</image:title>
      <image:caption>text missing 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197366654-1QEGUY46NL178PYMINJM/db-epigraph.jpg</image:loc>
      <image:title>Projects 2 (04-06)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197547843-B7GUWU4HB5P50FLFUEQQ/Klein-bottle2.jpg</image:loc>
      <image:title>Projects 2 (04-06) - Klein Bottle</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197505794-RMP9VK7E7FGJV7BUF4LI/Klein-bottle4.jpg</image:loc>
      <image:title>Projects 2 (04-06) - Klein Bottle</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197520817-FP9TPZ7FIFEYPTF87TC2/Klein-bottle3.jpg</image:loc>
      <image:title>Projects 2 (04-06) - Klein Bottle</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197539915-PQ6S0X1IR5BCXP2JVP1R/Klein-bottle6.jpg</image:loc>
      <image:title>Projects 2 (04-06) - Klein Bottle</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1578197559916-E5FNOILI4BYSOCKWP2B2/Klein-bottle7.jpg</image:loc>
      <image:title>Projects 2 (04-06) - Klein Bottle</image:title>
      <image:caption>Industry of the Ordinary investigate the state of being internal, protected and private, while simultaneously external, vulnerable and public. Photography by Melody Snyder and Anna Trier. Special thanks to Jason Lazarus, Shayna Cott, and Josh and Haley. 2005</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/projects-6</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861357737-VLLEPOFLRZAMMJUPCU0L/time-2.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Waterloo</image:title>
      <image:caption>Needs link to video 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861357737-VLLEPOFLRZAMMJUPCU0L/time-2.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Waterloo</image:title>
      <image:caption>Needs link to video 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861419728-PS5BEJS459LUQ2JWV53H/hierarchy-2.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Hierarchy</image:title>
      <image:caption>2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861574261-BS8VZE8O5PG92IUK735P/Celebrity-cover.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Celebrity and the Peculiar</image:title>
      <image:caption>For a solo show at the Gahlberg Gallery at the College of DuPage, Industry of the Ordinary impregnate oxygen tents with the prescribed scents of five celebrities. Click here to download a catalog for this project Many thanks to Barbara Wiesen Thanks also to Dominic Molon, Jim Zimpel and Torreyanna Barley 2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862336513-UWGPRJEEPNXL60U4LGK0/paint+roller+paint+brush.gif</image:loc>
      <image:title>Projects 6 (07-09) - Paint Roller Paint Brush</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862484351-GVVNHLJ8WLX8REOC4SAY/Library1.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Library</image:title>
      <image:caption>2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595863680975-VKSX43NY7MTUZOU49IVM/Distill.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Distill (For Cap, Capote and Kerouac)</image:title>
      <image:caption>Industry of the Ordinary assemble the equipment and ingredients to manufacture alcohol. 2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595863786984-EQ4TVWR7TMML1JPKSLLZ/Affair-final.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Affair</image:title>
      <image:caption>Industry of the Ordinary solicit a couple having an extra-marital affair to sit for a portrait, in exchange for a romantic night at a hotel. 2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864521953-E2ODBH9T7ZHXCE84VHKH/Screen+Shot+2020-07-27+at+10.41.11.png</image:loc>
      <image:title>Projects 6 (07-09)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864627040-475NJHJNGQ9SBB2NAY58/Examination.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Examination</image:title>
      <image:caption>Industry of the Ordinary produce lab coats emblazoned with the words ARTIST and TERRORIST. 2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864714620-IEED652A9S7EAI2SPMCM/Revolution-grid.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Revolution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595864795341-GW68J1ETZP6FBEK4CQK8/Pray4.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Apparel</image:title>
      <image:caption>Industry of the Ordinary market inspirational shorts. 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867640560-USIO3GWIYXEF9FP5GITU/Ordinary-Banner.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Ordinary Banner Cultural Center Installation</image:title>
      <image:caption>2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869427415-MTFC5REETG90JOHC9AX2/Banner2.jpg</image:loc>
      <image:title>Projects 6 (07-09)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869216970-BSB1RU3J8BHMTRSEF98B/Clandestine1.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Clandestine Work (for Heather Weber)</image:title>
      <image:caption>Industry of the Ordinary turn the tables. Special thanks to Heather Weber 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869407447-X5DNI8QXAZZ8U2KGKZWA/Anderson1.jpg</image:loc>
      <image:title>Projects 6 (07-09)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596077314083-XATSQRDPMRWFJMYUEVGH/setback.jpg</image:loc>
      <image:title>Projects 6 (07-09) - Collapse</image:title>
      <image:caption>Industry of the Ordinary experience a setback.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/projects-7</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870771954-XK5D98SMS1I58MRUVWZN/BAS-Apex1.jpg</image:loc>
      <image:title>Projects 7 (10-12)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870771954-XK5D98SMS1I58MRUVWZN/BAS-Apex1.jpg</image:loc>
      <image:title>Projects 7 (10-12)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596076465082-NZ0V1GI2UAROXGAH47VV/Screen+Shot+2020-07-29+at+21.34.03.png</image:loc>
      <image:title>Projects 7 (10-12) - Match of the Day</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596081970729-5EL7GXGDCB6SH7RUKKBO/Screen+Shot+2020-07-29+at+23.05.53.png</image:loc>
      <image:title>Projects 7 (10-12) - WBEZ Cuddy</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596082023606-S6W73SRAZPTHEG9DE727/Screen+Shot+2020-07-29+at+23.06.53.png</image:loc>
      <image:title>Projects 7 (10-12) - WSJ Felten</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596082283945-T6I2XPNY0NSDFWEZN9GM/Screen+Shot+2020-07-29+at+23.07.47.png</image:loc>
      <image:title>Projects 7 (10-12) - NEIU Time Out</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596082140550-KXTRDRGK7RI2I7CCS3WD/Screen+Shot+2020-07-29+at+23.08.39.png</image:loc>
      <image:title>Projects 7 (10-12) - Zimpel to Chicago</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596082831926-0Z1PG2X8G779FY0LV64J/Screen+Shot+2020-07-29+at+23.20.10.png</image:loc>
      <image:title>Projects 7 (10-12) - Harvest New City</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596082943741-5WBIESCENUAIBZV79YSB/Screen+Shot+2020-07-29+at+23.19.36.png</image:loc>
      <image:title>Projects 7 (10-12) - Harvest New City Eler</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596082978013-RREG9YR4WTFIUNMJO3IV/Screen+Shot+2020-07-29+at+23.18.57.png</image:loc>
      <image:title>Projects 7 (10-12) - The Columbia Chronicle</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596083064987-TW0TOVPSSJ9KHJZ2OTXZ/Screen+Shot+2020-07-29+at+23.18.22.png</image:loc>
      <image:title>Projects 7 (10-12) - Obama butter Timer Out Chicago</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596083174302-1K33SQ44IX7L9HCKR48L/Screen+Shot+2020-07-29+at+23.17.32.png</image:loc>
      <image:title>Projects 7 (10-12) - Hyperallergic</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596083186906-9SWNDPOD6YD220HZMI7R/Screen+Shot+2020-07-29+at+23.15.57.png</image:loc>
      <image:title>Projects 7 (10-12) - Stabler</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596083262388-EPYUONBIJ2J1NIGV06NY/Screen+Shot+2020-07-29+at+23.15.00.png</image:loc>
      <image:title>Projects 7 (10-12)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596083300296-0KBWG5Q83FWRVGHRYDDK/Screen+Shot+2020-07-29+at+23.08.39.png</image:loc>
      <image:title>Projects 7 (10-12) - Tribune Review</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596083563256-OJUPTA35HRWLWWYXNKU6/Screen+Shot+2020-07-29+at+23.32.13.png</image:loc>
      <image:title>Projects 7 (10-12) - Newcity's Top 5 of Everything 2012</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596083570620-WC1L4WJO5PV6UVN5Y8XB/Screen+Shot+2020-07-29+at+23.32.33.png</image:loc>
      <image:title>Projects 7 (10-12) - Celebrity Scents, New City Art</image:title>
      <image:caption>Needs PDF link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378133283-9XH32QCTWX8BLQ2AGNDI/Screen+Shot+2020-08-02+at+09.19.46.png</image:loc>
      <image:title>Projects 7 (10-12) - Top 5 Chicago Shows of 2012</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-05</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bdfb783cef372e7bbfc90f2/t/5f2ad840f0b82c3e7626c8ed/1596378249691/</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bdfb783cef372e7bbfc90f2/5f26ca2123dbeb2ee460e562/5f26cc89bfc624058aee17c0/1596378249691/</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378270879-R9Z0YADAJT5UB4BC8DWG/Screen+Shot+2020-08-02+at+09.16.01.png</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378288064-GVF5G1VD2J4XVFTVKLTL/Screen+Shot+2020-08-02+at+09.16.50.png</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378295524-0BJOETFXXYM9KRWAX7NX/Screen+Shot+2020-08-02+at+09.17.47.png</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378308950-AVN8HAT1F565ZEB2LAHC/Screen+Shot+2020-08-02+at+09.18.27.png</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378319136-T4VQEPBQA7N30VXVL8A1/Screen+Shot+2020-08-02+at+09.19.02.png</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378330916-YNKOE3J60Y4Y58WYJ4QM/Screen+Shot+2020-08-02+at+09.20.26.png</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596378383700-862VI1QKPRN80N6X4S7W/Screen+Shot+2020-08-02+at+09.26.08.png</image:loc>
      <image:title>Projects 8 (13-15)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/new-cover-page</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-04-14</lastmod>
  </url>
  <url>
    <loc>https://www.ioto.uk/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1541390898072-AINB6L9PHFH1ZO1AAR2G/unspecified-8.jpg</image:loc>
      <image:title>About - Industry of the Ordinary are Adam Brooks and Mathew Wilson.</image:title>
      <image:caption>• Adam Brooks is an artist, curator and educator • Mathew Wilson is an artist and educator Through sculpture, text, photography, video, installation and performance, Industry of the Ordinary (IOTO) engage in a rigorous artistic practice that interrogates the politics of the everyday. Their work is rooted in an ethos of critical engagement – using wit, provocation, and direct public interaction to challenge pejorative notions of the ordinary. By elevating the overlooked and recontextualizing the familiar, they transform the quotidian into a site of inquiry, resistance, and poetic reflection.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.ioto.uk/portrait-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-24</lastmod>
    <image:image>
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      <image:title>Portrait Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-03</lastmod>
    <image:image>
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      <image:title>New Page</image:title>
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  </url>
  <url>
    <loc>https://www.ioto.uk/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549161114222-XSRFQUSC406FFAZP7KES/IndustryoftheOrdinary-SilentFunny-873.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Article about 'History and Forgetting', 2017, by Giovanni Aloi, Antennae Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549161524656-FSP2BVJE79TB5G2BGQK8/IOTO_Of-Roses-and-Jessamine_2.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Preview of 'History and Forgetting', 2017, by Amanda Jaye Ellison-Goldenberg Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549162380871-899VH17R5R73DQQ92XZQ/Plato-3.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of 'Plato's Man Cave (for Jarvis Cocker)', 2017, by Sarah Grabner Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549164253287-87SVDG4EIDYYU8UQR4AN/unspecified-8.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Studio visit with Philip Hartigan, 27 May 2016 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549164470300-68SFLRSYFWCHB4GXIIMA/Guns-Butter_006.5.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Preview of 'Guns and Butter' at University of Illinois, Springfield Art Gallery, from WUIS NPR station, 30 January 2013 Review of 'Guns and Butter' at University of Illinois, Springfield Art Gallery, from The Journal, 5 February 2013</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549164624149-HISVRKFYQZDNUNQ2LEXV/Guns-Butter_008.9.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>A conversation with Industry of the Ordinary, Columbia College Loop, 25 January 2013 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549165741845-7JAX0IFUMA2NC3AD3FKE/blob</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Read reviews of the exhibition industry of the Ordinary: Sic Transit Gloria Mundi, 2003–2013, at the Chicago Cultural Center. Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549165133025-1MFM0AVACHSIKTJXXKGA/image-asset.jpeg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of Klein Bottle from 'The Search', curated by Jason Lazarus, at Andrew Rafacz Galley, from Chicago Tribune, October 5, 2011 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549165201982-0AHWVSYYEEU8P5LOQPPQ/two-heads-1.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of Two Heads, One Goal (Battery in Progress) from New City, April 25, 2011 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549165969344-W9B5ICTHJ19NF249BZYG/Match-of-the-day-2-%282%29-smal.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of Industry of the Ordinary solo show at Watkins College Gallery in Nashville, from Nashville Tennessean, February 27, 2011 Preview of Industry of the Ordinary solo show at Watkins College Gallery in Nashville, from Nashville Scene, March 2, 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549166076664-B0F6M1WDW6NYU7IBPL14/Epilation-reprise-reprise1.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of Epilation (Reprise-Reprise) at Defibrillator, from Time Out Chicago, December 22, 2010 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549166130058-A8S065B95W9CJN5V6ZLT/39-Verbs_396.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of 39 Verbs from New City, October 12, 2009 Review of 39 Verbs from Chicago Art Review, November 14, 2009 Review of 39 Verbs from ArtSlant, October 12, 2009 Review of 39 Verbs from Art Talk Chicago, October 15, 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549166321179-1SGBF398UKJH1WUVP7K3/superm10.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Catalog essay from NEIU show, September 2009 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549166367400-YPLZVQ6TN2WUQNBKGG5Y/superm19.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Feature article about NEIU show from Time Out Chicago, September 17-23, page 44 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549166440437-KSG6JHIRFNPGTI17SX2T/Good-logo.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Supermarketing- From GOOD Download article</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549166846782-UCZ0T8J47324CWTO1FQ9/Affair-final.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Text for 12 x 12 show at Museum of Contemporary Art, Chicago by curator Dominic Molon, October-November 2008 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549167843117-YU8CX1JAK0XJU03WSCNU/blob</image:loc>
      <image:title>New Page</image:title>
      <image:caption>"Critics' Picks", Time Out Chicago, October 2-8, 2008. page 66 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549167672201-RUTFLGIBTYEIUB3379L7/Newcity08.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>"The Five-Year Plan; Breakout Artists 2004-2007: Where are they now? ", Rachel Furnari and David Mark Wise, New City, 24 April 2008 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549169806346-7IIGM3NX2VCI95AB388L/Gahlberg-New-City.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of "Celebrity and The Peculiar ", Dan Gunn, New City, 7 February 2008 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549168331746-PV7XVJ970MO5GC6ZLF68/Celebrity-cover.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Download a catalog for the "Celebrity and the Peculiar" project Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549168914881-WDO40E5WJINVBTKLU5MQ/Ruby-Satellite.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of "Ruby Satellite" show by Peter Frank from Art on Paper, March/April 2007 Download article(no)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549170079487-3OFVKT0WGPYN8VMCWX5G/frieze.article.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Review of "Ruby Satellite" show by Jeffrey Ryan from Frieze, March 2007 Download article (no)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549170219300-IPBYXVTS42MJ9DW55FNT/Chronicle.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>"Anything but Ordinary", Chrissy Mahlmeister, Columbia Chronicle, 22 January 2007 Download article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549172770396-WFCFALU0P9BBBWZ1LX5Z/IOTO-CC-image-final.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>To accompany the Industry of the Ordinary: Sic Transit Gloria Mundi, 2003-2013 exhibition at the Chicago Cultural Center, Industry of the Ordinary have produced a 200 page catalog that documents all of their projects to date, as well as including an essay by Eleanor Heartney and an interview with Duncan MacKenzie. The catalog features a repository for inclusion of documentation of work produced throughout the run of the show. Publication design by Jason Pickleman, JNL Design, Chicago. Cover image by Marc Hauser. To purchase the catalog through Paypal, click HERE.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/stretcher</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1549172409507-MFGMT6F7L92RG1F01E7D/image-asset.jpeg</image:loc>
      <image:title>Stretcher</image:title>
      <image:caption>POR EDITAR*****</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/08fe3ef0-a40e-4390-8e1f-9c884fa797fc/Akemi+Nomo-Lifetime-single.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Akemi Nomo, LifeTime ( 人间，人間 ), from IOTOSR 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/new-page-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1621544044808-HCPIA7J8GJH01ESW6Q3W/Match+of+the+Day+II.jpg</image:loc>
      <image:title>Portfolio - Match of the Day II (2006)</image:title>
      <image:caption>Industry of the Ordinary, as Old God and Young God, play table football, first to 100 goals, on the promontory point by North Avenue beach in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551040361355-BU5NTHPENK9IUKJ2KOTF/IndustryoftheOrdinary-SilentFunny-31.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039802856-CDZK0520CEONWW14NZKH/IndustryoftheOrdinary-SilentFunny-79.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039803696-4EWD7EP4W6CQQUOQNZHN/IndustryoftheOrdinary-SilentFunny-92.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039804417-HSYMSJ4BP5KNUNMMLZT0/IndustryoftheOrdinary-SilentFunny-104.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago. Play video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039805560-80SC27YNSTHOMGWSTRJ2/IndustryoftheOrdinary-SilentFunny-191.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039805683-03DMDBY0GGF6CM1169WB/IndustryoftheOrdinary-SilentFunny-521.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039804581-K9TK6JTYZE483FHS1FT6/IndustryoftheOrdinary-SilentFunny-167.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039806946-0MXK8L2UGDRTY24NVQ47/IndustryoftheOrdinary-SilentFunny-524.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago. Play video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039807149-CA1MS3G27YIAFFU99E6R/IndustryoftheOrdinary-SilentFunny-549.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039808505-609K4V9QF68EZM1MQ7E1/IndustryoftheOrdinary-SilentFunny-667.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039810604-X4FJFX1WQ7KPM7ABQLM6/IndustryoftheOrdinary-SilentFunny-731.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039811684-DBNNV65NW5TPJVMJX9QJ/IndustryoftheOrdinary-SilentFunny-747.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039812956-MZ5B5CJEV90GW4NXPUMH/IndustryoftheOrdinary-SilentFunny-873.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039812803-U3MCTBPZ3T2DHXL7XU4P/IndustryoftheOrdinary-SilentFunny-889.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago. Play video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039811696-H8P2OZ9BBEZYPYHL5MRU/IndustryoftheOrdinary-SilentFunny-807.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039777643-MPTXFKO487MTJLEXUL19/History-Overhead-flag-1.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039777650-004NCWU60ZTCEBHH71YX/History-Overhead-flag-2.jpg</image:loc>
      <image:title>Portfolio - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551038814544-BB8PTCEFMNN2X0J0N1WE/Trader-Boat2-small.jpg</image:loc>
      <image:title>Portfolio - Trader Tourist Refugee 2017</image:title>
      <image:caption>Play video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551039033119-77S6O4S1YDDVI7YQKE9K/Trader-Tourist-Refugee-2.jpg</image:loc>
      <image:title>Portfolio - Trader Tourist Refugee 2017</image:title>
      <image:caption>Play video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551038814662-Z52M0KCYZU7BBVPK90VV/Trader-flag-raise.jpg</image:loc>
      <image:title>Portfolio - Trader Tourist Refugee 2017</image:title>
      <image:caption>Play video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551038848174-21RR7QCN7JBNG1SU4RP0/Trader-leaving.jpg</image:loc>
      <image:title>Portfolio - Trader Tourist Refugee 2017</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551038811345-5YHLM5RLO2VM3XE9OUQO/Trader-beach-start.jpg</image:loc>
      <image:title>Portfolio - Trader Tourist Refugee 2017</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551038847659-JW0A88Z9F6CDYI38IQ5O/Trader-golf-course.jpg</image:loc>
      <image:title>Portfolio - Trader Tourist Refugee 2017</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551038849505-5J74Q0UCXVBGMUTWY1U2/Trader-Tourist-Refugee-flag1.jpg</image:loc>
      <image:title>Portfolio - Trader Tourist Refugee 2017</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042007061-4U8M6QGP2DGZHHJO1BG9/Guns-Butter_003.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies. With the help of an associate, IOTO acquire a firearm that is temporarily decommissioned and embed it in butter. Heaters are placed under the rifle so that it will be re-revealed over time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042005599-Q1NTCYVU1GKASTOXRLQL/Guns-Butter_002.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042006604-NP7QUSBNJPGAR1HG0CX6/Guns-Butter_004.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042007252-PSG294W67V7QHBZ3SROQ/Guns-Butter_005.2.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042007654-YVXROR16D7THDHR1L92N/Guns-Butter_006.5.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042008415-9MI084XRK9KDIBKASPDH/Guns-Butter_008.9.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042010872-GH0IAFBA2F2M8ZZ24OAJ/Guns-Butter_011.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042010492-E1AB20P2GICTWLHT9XK7/Guns-Butter_010.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042013848-FUQVKYDD4MTCB7UY487V/Guns-Butter_012.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042013922-ZAV0H87AM2OC5SZVYKEP/Guns-Butter_013.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042005452-U8BX3FSPMR6DQ42T61J1/Guns-Butter_001.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042014351-HXYGPIQUGHSV91Q34XVJ/Guns-Butter_014.jpg</image:loc>
      <image:title>Portfolio - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies. More images here and here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042954815-CO5SNKC6KLFPM9G8MHWV/Epilation-1.jpg</image:loc>
      <image:title>Portfolio - Epilation</image:title>
      <image:caption>For the Gala Opening of the Hyde Park Art Center, Industry of the Ordinary shear a fur coat and give the residual material to the crowd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042969242-JIQCNMLDS121S4H0JX7Y/Epilation-reprise-reprise2.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042954927-TSDT0SJ87YCV0V6TQUZD/Epilation-2.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042969139-9FD1XQKR4O8OPSS7782J/Epilation-reprise21.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042955320-HYJI8OA9LFSVYKWH46ZX/Epilation-3.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042970383-EBYHE2G9E6OZOQS2PGLG/EpilationV-1.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042955974-Z6LD21OW1UO9C67ZWTTR/Epilation-4.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042970609-A6W9YHSJNN9NXTF6F59U/EpilationV-2.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042955765-HZLABO8Y6RPMGFVULA6P/Epilation-5.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042971603-X11U6MDFJYBOJ7HFEKUA/EpilationV-3.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042956146-ACWIA5R9TYA1KH9M2I4F/Epilation-6.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042972106-6AXC9XM5SPH30VME83AN/EpilationV-4.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042956291-V15KNVZAARW5GOCMEY9G/Epilation-7.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042972738-B2KKLZQZFM9MIV0CB4R6/EpilationV-5.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042957346-TBF2SRDE3IZVTFQLP9UP/Epilation-8.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042973105-SN7IBBW37KRVDIFBSBPM/EpilationV-7.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042957561-GT1NTIAOJ89T1M2446ET/Epilation-9.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042957825-VRRYHPJ0SRF8R7RK0YM3/epilation-10.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042960801-KSMYHZ9EU8DV4J72OB97/Epilation-reprise-1.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042959895-AQ6Q4F1H3D7CB3N1YO5N/Epilation-reprise-reprise-smallest.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1551042961208-DO76NSBV1TG5HKGS666F/Epilation-reprise-reprise1.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/2004-2019</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597346079969-HB2JBZ1J4Z8BLYUTZ9ED/Screen+Shot+2020-08-13+at+14.08.38.png</image:loc>
      <image:title>2004 - 2006 - Playing The Game (2005)</image:title>
      <image:caption>Industry of the Ordinary participate in a subjective assessment exercise.© Industry of the Ordinary © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597346080264-5FWOVX17V4ZKT7XBYD2Q/Screen+Shot+2020-08-13+at+14.11.38.png</image:loc>
      <image:title>2004 - 2006</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/2005</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597344392438-936L7ETU14EL2U2URPPP/Time.jpg</image:loc>
      <image:title>2007 - 2009 - Imaginary Time (for Tim Brennan), 2007</image:title>
      <image:caption>"Would you like some pie, honey?" He looked out of the window as the sound of coffee being stirred sent him into a state of reverie. The women who are too young for me get older every year, he thought, as a yellow school bus drove past the cafe. "Apple. Thanks." Industry of the Ordinary lead a bus through the streets of Waterloo, Iowa. Click here to see a movie of this project Photography by Greg Stimac © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597344253484-JJASCYJVIR42J911JHP5/time-2.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597344268287-2O1G593JTT4DE58MC1IE/time-3.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595860829820-P6ZMO0NM8QVOZPTOALE5/Cana-2.jpg</image:loc>
      <image:title>2007 - 2009 - After Cana</image:title>
      <image:caption>Industry of the Ordinary collaborate with the public in an attempt to reverse a miracle in English, Arabic and Hebrew. Photography by Corey Postiglione 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861002851-1AFYZBC12UZOYDULL49Q/Cana-1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861020699-LEFWO5WBTOVT40274IL4/Cana-3.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597347660454-B4U9I21O2N25GX1AHTEB/Ordinary-Banner.jpg</image:loc>
      <image:title>2007 - 2009 - Dreams (with Gudrun Hasle)</image:title>
      <image:caption>Industry of the Ordinary provide their desired sentiment, to be included in a banner demonstration. Facilitation by, and thanks to, Anni Holm © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597347674379-DBIZKUBSHFHL2H0X9ZUH/Banner2.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861925443-KH8ESI6T886QBH0UNIYZ/Rework-SIW2.jpg</image:loc>
      <image:title>2007 - 2009 - Re-Work (for Allan Kaprow, Marina Abramovic and Philip-Lorca di Corcia)</image:title>
      <image:caption>In collaboration with the Allan Kaprow-Art as Life retrospective held at the Museum of Contemporary Art, Los Angeles, Industry of the Ordinary reinvent Kaprow's original piece Work (1969), in which a hallway was repeatedly painted and repainted by professional contractors. The action in the original Work was videotaped and transmitted live to three distinct viewing venues: art-house theatres, pornographic theatres and mainstream theatres. For Re-Work, Industry of the Ordinary hire two sex industry workers, one maleand one female, to paint and repaint a wall. video requires QuickTime | size: 7MB | loadtime: about 2 min Click here to see images from this project Additional information about Kaprow-Art as Life show here Additional photography by Max King Cap Many thanks to Ciara Ennis Thanks also to Valerie Velasquez, Chris Franklin, Rebecca Howard and David Brooks 2008</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861925426-47HSX13YWPI2IDA2A1Q3/Rework-SIW1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861907410-71HEH15R28GO73E0PMNP/Re-Work.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861942503-5TNXWV1LUUT5R0ZI8GA1/Rework-SIW3.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861942557-ESYNGKL4UZB89WZ9K01B/Rework1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861960512-63CQ80JL4WMCF7GACI0C/Rework2.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595861960629-WY2R33TAZA2IJVJUZZZ8/Rework3.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862001748-SV7DB3UXCRHGA1KO6VXH/Rework4.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862001788-444PLDXL6YG8TVUD6HT7/Rework5.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862023255-NU1RWE4FYWB9KFBHQM5M/Rework6.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595862024021-N58XD3DK45V40E4XAZKJ/Rework7.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865305941-VY5GN57J52ADWTYBEJSJ/MW2.jpg</image:loc>
      <image:title>2007 - 2009 - Supermarketing I</image:title>
      <image:caption>Industry of the Ordinary dream of a better tomorrow. Click here to participate in this project. We send you a bag, you send us an image. Click here to see more images from this project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865350894-YA2TLOMI9M7INX3XQOYS/MW4.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865361290-YTIIQB65CRZJRXSMZSHS/MW6.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865321397-GLVCNP1BG5NLBYXJM4Y2/MW1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865336080-EXGGI9NL9WNOJ7FVXHOS/MW3.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865163109-VHS318X7FAPYOLBSWKWJ/Superm-0.5.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865189921-QAE3YNVZWQFWXRLADC41/Superm2.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865163111-MMWDFNN9EW2OLRLV783B/superm1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865197416-1LE5V2R30L9DQABQ4US0/superm6.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865213995-7P14H273USSZRL4APQVA/superm9.5.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865231955-80IM0S0I1EC7A1CRT41W/superm10.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865257976-J8BYZ5TBOEAQCVDVRT7G/superm17.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865275132-F35Z00L5MQ976LSHYWCJ/superm21.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865290980-542PKWVX1B5TM0JML5CT/superm23.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865386894-VCU73FY1ZCZ70LP9WC0P/Vasiliki-2.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865453938-YN6TI6S7L31974TLMQ8F/Install-panorama-1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865493825-HHNPROYMFHFLKVM8QNJX/CC-Install-Facade.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865493538-UC0O61ZXIQVE0XX5G51M/CC-Install-Supermarketing.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867237598-0HF74J11KF7IGK0ZFC6V/baby1.jpg</image:loc>
      <image:title>2007 - 2009 - Baby</image:title>
      <image:caption>Industry of the Ordinary produce an infant to be auctioned on eBay. Link here. Special thanks to Jim Zimpel. Thanks also to Anna Trier, Karen Bovinich and Melissa Lutz. 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867320199-8N88S90P28U5L1CPIYND/baby2.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867329407-9FMZ8JCWG2D7FARF29VQ/baby3.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867423375-JJ1INKJD6I26AO8S5RJ4/MW10.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867437075-7BCG2AIJOQZUUGU1V9X4/MW11.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867445774-H6IWLHS239VGGL39MY0V/MW12.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867338650-XFAHP1SMA9HDMSEV6QHL/MW7.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867348273-I1MOKMV0EVRQDQUEIXNJ/MW8.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867358465-JN8PU0D0Q0P1IJR096IA/MW9.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867457593-F2YTE8SGSV61JQTWQ3MW/MW14.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867465277-ETT303QOFAQYLZLQI6IP/MW13.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867834391-O6OHO1BECY1TR19WDFU0/Terrorist-painting-01.jpg</image:loc>
      <image:title>2007 - 2009 - Terrorist Paintings I, II, III</image:title>
      <image:caption>Industry of the Ordinary honor art history and fear in three paintings. 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867846428-U9B76YFBDPE92T42DPGL/Terrorist-paint_02.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595867860244-B75T3XTGLMQKAZNM3H8U/Terrorist-paint_03.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595868408201-3P54MEMVRRBSLU5K4PEM/Venice2.jpg</image:loc>
      <image:title>2007 - 2009 - Electioneer (for Venice)</image:title>
      <image:caption>Industry of the Ordinary join the European Union. 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595868396216-UC3SSGDSP2DKPG1TLCGX/Venice1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595868396387-5TNSSJ3YXVX9UD5OBVK4/Venice2.5.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595868420479-TYXTJF5K8WJO20PAKR21/Venice3.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595868441767-U44S9HHBSJJXBQJOREW1/Venice4.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869547793-5X58ZZ3TKV37A97JHP6V/39-Verbs_396.jpg</image:loc>
      <image:title>2007 - 2009 - 39 Verbs</image:title>
      <image:caption>Industry of the Ordinary disseminate second-hand verbs from their previous projects to a variety of art workers in Chicago, to be used in a one-night only event. Click below to download invitation. Special thanks to Aron Packer, and thanks also to Alexa Loftus, Beth Sadowski, David Petrusich, Nina Mayer, Randy Brown, and Tannar Veatch Jason Lazarus, Ask More images here Photography by Karen Bovinich, videography by Anna Trier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869514373-BH4LF3SXTPJT0R5NA3WD/39-Verbs_173.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
      <image:caption>Jeanne Dunning, Solicit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869533070-KR300K5N58PCH03XPIF1/39-Verbs_390.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
      <image:caption>Antonia Contro, Bottle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869514948-PB6260IYZ1VUEWMFNPF0/39-Verbs_223.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
      <image:caption>Tony Tasset, Walk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869577363-LQOMX4VP519DX3R8K8E2/39-Verbs_398.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
      <image:caption>Chris Kerr, Collaborate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869710807-IWC15F6SQ70L9O9B6PAZ/Anderson1.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
      <image:caption>Simon Anderson, Transform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870097919-KN40YSV07QUKCBMRNDGL/Ten-reprise-0001.jpg</image:loc>
      <image:title>2007 - 2009 - Ten (Reprise)</image:title>
      <image:caption>For the Dis/Believer show, Industry of the Ordinary reduce an ice sculpture of the Ten Commandments to liquid form and gift measures to the public. Link to video here. Special thanks to Neysa Page-Lieberman, Jay Wolke and Chicago Ice Works Thanks also to Andrew Svec, Anna Trier, Claire Bendiner, Randy Brown, Jennifer Hansen, Megon Holldorf, Angie Meyer, Matt Schieren, Alexa Loftus. EJ Hill, Tannar Veatch, Beth Sadowski, David Petrusich and Liz Moretti 2009</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870053291-8D97J8694I3HWXSJSZ9T/Ten-reprise_001.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870063294-8AOLNIW1302MCK3BQNH9/Ten-reprise_01.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870053468-MPZOJRVVNZ49LVIAQBMO/Ten-reprise_003.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870083673-SX3UE88SK8VE34YPL6ZM/Ten-reprise_005.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870083725-10HOYUS0URQ79N1SJG43/Ten-reprise_07.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595870097871-9F6UQ93403UXKGPVZEMQ/Ten-reprise_017.jpg</image:loc>
      <image:title>2007 - 2009</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/20102012</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871185527-WYR7S9NECPM0AW6XQ0TS/sic-transit.jpg</image:loc>
      <image:title>2010 - 2012 - The Spoils of Victory (Sic Transit Gloria Mundi)</image:title>
      <image:caption>Industry of the Ordinary fashion a trophy for a yet-to-be-determined competition. Suggestions accepted here. Thanks to George's for ambience and Guinness. 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871183951-LLO28BHTMN8PEXNFXCO1/Sic-transit-shirt-back.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871184004-ONJDID1S763KXYPQJU4F/Sic-transit-shirt-front.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596084663781-AMXXA5YTVUBAWRODLNWQ/Epilation-reprise-1.jpg</image:loc>
      <image:title>2010 - 2012 - Epilation Reprise</image:title>
      <image:caption>2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871005273-JGMOXPR8FU8ZSYBHFEV9/BAS-Apex1.jpg</image:loc>
      <image:title>2010 - 2012 - Tipple</image:title>
      <image:caption>For the Bad at Sports show "Don't Piss on Me and Tell Me It's Raining" at apexart, Industry of the Ordinary provide personalized champagne flutes. Special thanks to Duncan MacKenzie, Richard Holland and the entire BAS team, as well as Cybele Maylone at apexart. 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871006206-5VL3KEJ98RV9CNKPJM1I/BAS-Apex2.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871006119-PFV3LOQIQM3TLF9CYUGY/BAS-Apex3.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871347396-JBKVJQKABCIL1FKHJA5L/NSHS-2.jpg</image:loc>
      <image:title>2010 - 2012 - History as Idea</image:title>
      <image:caption>For a permanent commission at the Nebraska State Historical Society in Lincoln, Industry of the Ordinary engage the existing architecture of the rotunda after a series of road trips around the state collecting information from hundreds of Nebraskans and a variety of other sources. More images here Download booklet for project here Special thanks to Lynne Ireland and thanks also to Don Denton, Michael Trotter, Jay Kaser, Fast Signs and Sherwin-Williams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595871480531-Q0RFF1HER7VB0HC6AXL3/NSHS-1.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596076894564-TVVFDZ8TWVPOE7IQH2S0/Nebraska4.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596076972028-OPD4Z2CC46TQVPIIHJA5/Screen+Shot+2020-07-29+at+21.42.28.png</image:loc>
      <image:title>2010 - 2012</image:title>
      <image:caption>Needs link to PDF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596072957214-RQLBGGDSEU1R4AVNGFVB/IOTO_fighting_beavers.jpg</image:loc>
      <image:title>2010 - 2012 - Underwriter</image:title>
      <image:caption>Industry of the Ordinary sponsor a sports team. Summer 2010 schedule Sunday, May 16: 11:30 am Sunday, May 23: 9:00 am Sunday, June 6: 12:45 pm Sunday, June 13: 3:15 pm Sunday, June 20: 3:15 pm Sunday, July 11: 12:45 pm (double header) Sunday, July 25: 10:15am Sunday, August 1: 12:45 pm Sunday, August 8: 2:00 pm Games to be played at the ball fields on the lakefront at Belmont Harbor Drive, just south of Irving Park Road, in Chicago Special thanks to Betsy Odom for initial outreach and to Kelli Connell for team photography Team members: Tomi Dew, Betsy Odom, Erica Henrich, Nikki Posluzny, Jenny Drankie, Lisa Loris, Tracy McDonald, Mary Horan, Amada Fitzsimmons, Liz Gray</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596072973445-O6PY9VFZWLVIVC7CQ7TB/Beavers.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596074068765-2EN6XEGJ7STB6ZNLDUO6/Tate-perm1.5.jpg</image:loc>
      <image:title>2010 - 2012 - Impermanent Collection II</image:title>
      <image:caption>Industry of the Ordinary remotely dissect and disseminate the Tate Modern catalog. pecial thanks to JL Murtaugh</image:caption>
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      <image:title>2010 - 2012 - IOTOTOW2010</image:title>
      <image:caption>Industry of the Ordinary pick teams and throw them into combat. More images here. Photography by, and special thanks to, Greg Stimac, Caitlin Arnold, Jennifer Ray and Adam Farcus.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596073816211-NWTMOEMUHFLGJOE7HR8O/Transub1.jpg</image:loc>
      <image:title>2010 - 2012 - Transubstantiation</image:title>
      <image:caption>Industry of the Ordinary compere competitive corporeal gluttony. More images here. Thanks to Greg Stimac for photography, Alexa Loftus for videography and ACRE for hosting</image:caption>
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      <image:title>2010 - 2012 - Surrogacy</image:title>
      <image:caption>Industry of the Ordinary seek stand-ins for an absent member. View more images here. Special thanks to Lynda Wellhausen for photography, to Anna Trier and Meredith Weber of the Happy Collaborationists, and to Bradley Bergquist for ferrying us around.</image:caption>
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      <image:title>2010 - 2012 - Epilation (Reprise Reprise)</image:title>
      <image:caption>Industry of the Ordinary endeavor to shear down to the skin, and face down the Estonians. More images here. Special thanks to Jesse Achramowicz. Thanks also to Joseph Ravens, to Melody Snyder for photography, and to Tempestt Hazel for her willingness to step up.</image:caption>
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      <image:title>2010 - 2012 - Disclaimer</image:title>
      <image:caption>Industry of the Ordinary attempt to do the right thing. Photography by Melody Snyder. Thanks to Jason Lazarus, Alex Schmidt and the entire Hang In There team.</image:caption>
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      <image:title>2010 - 2012 - Two Heads, One Goal (Battery in Progress)</image:title>
      <image:caption>Industry of the Ordinary reflect upon the origins of football for the MCA. View more images here. Special thanks to Jim Zimpel for casting expertise, Melody Snyder, Junn, and Debra Purden for photography, and to Amy Corle at the Museum of Contemporary Art, Chicago.</image:caption>
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      <image:title>2010 - 2012 - Epilation V</image:title>
      <image:caption>Industry of the Ordinary return to shear in Chicago. Photography by Melody Snyder. Special thanks to Shayna Cott and Carron Little.</image:caption>
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      <image:title>2010 - 2012 - The Narcissism Chamber</image:title>
      <image:caption>Industry of the Ordinary invite admiration. Special thanks for music composition and engineering to Elisabeth Blair and Nick Pichet. Please contact Industry of the Ordinary here to acquire "I Am Beautiful". Thanks also to Jennifer Murray and Meimei Yu. audio requires QuickTime | size: 3.5 MB | loadtime: about 1 minute</image:caption>
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      <image:title>2010 - 2012 - Whiskey and Kisses</image:title>
      <image:caption>Industry of the Ordinary dispense courage and affection. View more images here. Photography by Shayna Cott. Special thanks to Lauren Humphries and the Happy Collaborationists.</image:caption>
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      <image:title>2010 - 2012 - Whiskey and Kisses</image:title>
      <image:caption>Industry of the Ordinary dispense courage and affection. View more images here. Photography by Shayna Cott. Special thanks to Lauren Humphries and the Happy Collaborationists.</image:caption>
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      <image:title>2010 - 2012 - Body Language</image:title>
      <image:caption>Industry of the Ordinary offer the public a choice of rubber-stamped texts to adorn their skin. More images here. Thanks to Shayna Cott for photography, and to the Happy Collaborationists, Links Hall and DANK Haus.</image:caption>
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      <image:title>2010 - 2012 - Go-Betweens</image:title>
      <image:caption>Industry of the Ordinary explore the boundaries of taste. View more images here. Special thanks to Andi Crist and Evan Carrison. Thanks to Melanie Boyna for photography. Special thanks to the Happy Collaborationists.</image:caption>
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      <image:title>2010 - 2012 - Prayer</image:title>
      <image:caption>Industry of the Ordinary spread the good word. This simple yet provocative phrase intends to challenge the viewer, question their assumptions, and invite them to contemplate the ambiguous nature of the word "Ordinary". Most will first read it in its pejorative sense. In a society that values celebrity above substance and material wealth above simpler pleasures, the desire to be ordinary will commonly be seen as pathetic. However, it can also be read as a resounding affirmation of the power and beauty of the everyday and a rejection of our narcissistic self-obsession: a call to arms. Special thanks to Roger Machin, Doug Snower, Fast Signs, Jessica Wobbekind and the Wicker Park/Bucktown Chamber of Commerce.</image:caption>
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      <image:title>2010 - 2012</image:title>
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      <image:title>2010 - 2012 - Sexy IOTO</image:title>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596078146306-AUU5L5MHH4YPMRMBJTS7/ChooseWisely5.jpg</image:loc>
      <image:title>2010 - 2012 - Choose Wisely</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596080283324-98660CRBIVT8RJKPMJJ1/UN1.jpg</image:loc>
      <image:title>2010 - 2012 - United Nations</image:title>
      <image:caption>Industry of the Ordinary's surrogates impose expletives in three languages. More images here. Thanks to Teresa Albor, Andi Crist, Lauren Humphries, Caitlin Ryan, Shayna Cott, and Evan Carrison.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596080283348-10T2G983G3IVZ5O3IBX3/UN1.5.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596080284030-GEOD13W6HYYL53VL19UC/UN2.jpg</image:loc>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596080285720-BEBC79MPBHFCP8SW4UEQ/UN4.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596080904700-26RUKC1399BX5BECC60D/Foreign1.jpg</image:loc>
      <image:title>2010 - 2012 - Foreign Affairs</image:title>
      <image:caption>Industry of the Ordinary offer to impress an expletive in the four languages spoken by the permanent members of the UN Security Council. More images here. Photography credits: Zach Michael and Melody Snyder Translation credits: Anna Shteynshleyger, Dan S. Wang, Jing, Lisa Aidan and Jerome Kemp Stamp credit: Tri-Products, Chicago</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596080905377-P5CW7QLL3ZBDGR8NN9HK/Foreign2.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596080907046-BZ5TBRGGLT4UWK0JNMD3/Foreign4.jpg</image:loc>
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      <image:title>2010 - 2012 - Burn History</image:title>
      <image:caption>Industry of the Ordinary continue to redress the balance. Photography by Caitlin Ryan and Josh Korby Additional thanks to all at ACRE and to the Happy Collaborationists</image:caption>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596081292701-ZJ8ZHN4XP73KTQQ4XA0C/Burn-History9.5.jpg</image:loc>
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      <image:title>2010 - 2012 - Googling Ordinary</image:title>
      <image:caption>Industry of the Ordinary rely upon an online resource to translate a desire into all available languages. Thanks to the Hyde Park Arts Center, in particular Chris Hammes</image:caption>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596081517647-RZ7IKVPH1N33544HYS45/Googling4.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596084850300-YJO0NO0N18DZ1EJBE5UG/Normal.jpg</image:loc>
      <image:title>2010 - 2012 - Normal</image:title>
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      <image:title>2010 - 2012 - A Paradise of the Ordinary</image:title>
      <image:caption>Industry of the Ordinary mine the internet for affirmation. View larger images here. Download project statement here. Special thanks to David Jones, Chris Flynn and James Iannaccone at Anchor Graphics for their support and production assistance for this project.</image:caption>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596085208698-9S2ZCLT2CHY47SYQVXYY/Anchor3.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596085212059-ZWFPOHY45UP96MECQDTG/Anchor4.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596085856664-PGUKM35ETK0MAEZ0HB6Z/Paradise.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596085736256-KKMPFCCIV2RM4YOGNVS2/treasure_B%26W.jpg</image:loc>
      <image:title>2010 - 2012 - Time Capsule (buried treasure) [with Greg Stimac]</image:title>
      <image:caption>Industry of the Ordinary provide an associate with funds to buy and fill a case that is then buried somewhere in the United States of America. The coordinates and the combination for the case will be auctioned off on the 28th of September, 2012 at 7:30pm, at the Chicago Cultural Center, as part of the exhibition Industry of the Ordinary: Sic Transit Gloria Mundi.</image:caption>
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      <image:title>2010 - 2012 - The Harvest</image:title>
      <image:caption>Industry of the Ordinary fashion a portrait from the fruit of the land and transport the likeness across a metropolis. More images here Video here Photography by Lauren Humphries and Caitlin Ryan, videography by Jon Sall Special thanks to Bob Kling and Hannah Watson Additional thanks to John Moreno, Tyler Brooks, Rick James, Najee Person, Melissa Lutz and Jim Zimpel</image:caption>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596086734455-PWRDV153YMA2SP4BQQJO/Harvest-05.jpg</image:loc>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596086741953-QXVEQGKP3TQRSC6HNWJ7/Harvest-IMG_3361.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596086741967-RDNH5LAVINIJC14CZQK1/Harvest-IMG_3376.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596079010953-9OEVIFT6NXJWR6T80E9M/I-Want-billboard-Reading-PA.jpg</image:loc>
      <image:title>2010 - 2012 - Prayer (for Reading, PA)</image:title>
      <image:caption>Industry of the Ordinary proselytize in the heartland. This simple yet provocative phrase intends to challenge the viewer, question their assumptions, and invite them to contemplate the ambiguous nature of the word "Ordinary". Most will first read it in its pejorative sense. In a society that values celebrity above substance and material wealth above simpler pleasures, the desire to be ordinary will commonly be seen as pathetic. However, it can also be read as a resounding affirmation of the power and beauty of the everyday and a rejection of our narcissistic self-obsession: a call to arms. Special thanks to David Morrison and the Billboard Art Project.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596079489882-M1G31JSC1WVE7GR3NQ85/Screen+Shot+2020-07-29+at+22.24.22.png</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596079944418-WXMH8B27N4Z87E56EHYP/IOTO_Catalog_back.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596079945714-DVUQBRAOKKS2UR17O9B2/IOTO_Catalog_inside_back.jpg</image:loc>
      <image:title>2010 - 2012</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596084343165-9WT0HPKEWB4NGJWOIBYY/David%27s-letterpress-card.jpg</image:loc>
      <image:title>2010 - 2012 - David's Letterpress</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-25</lastmod>
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  <url>
    <loc>https://www.ioto.uk/2013-2015</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-13</lastmod>
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      <image:title>2013 - 2015 - Safe Distance</image:title>
      <image:caption>Industry of the Ordinary carry out a public demonstration of their Remote Messaging Sticks™ (Patent Pending). Who has not felt their personal space invaded in the claustrophobic confines of subway or elevator? Who has not attempted a ‘come hither’ look through a crowd of bodies only for it to be assumed they are suffering the ill effects of too much pudding? With IOTO’s Remote Messaging Sticks, the inexact science of subliminal body language is no more. With the RMS system, the placement of a single, unambiguous message can be placed directly onto the person of your intended recipient. Now you too can make a simple declaration of mood or intent from across the dance floor or boardroom table. You too, from a safe distance, can encourage an odious body to remove himself and his vest from your immediate vicinity. The socially awkward or put upon can now breathe easier. N.B. Sentiments contained within the panoply of IOTO’s RMS system include acquiescences and rebuffs. Among our most popular lines are “Yes, Please”, and “Fuck Off”. More images here Photography courtesy of Haley Callaway Thanks to Elizabeth Burke-Dain</image:caption>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015 - Guns and Butter</image:title>
      <image:caption>Industry of the Ordinary consider where the balance lies. With the help of an associate, IOTO acquire a firearm that is temporarily decommissioned and embed it in butter. Heaters are placed under the rifle so that it will be re-revealed over time. More images here and here Photography by Allison Lacher and Shannon Pepita O'Brien Special thanks to Allison Lacher and Adam Nicholson Thanks also to Nathan Steele, Jeff Robinson and Mike Miller</image:caption>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015 - Goods and Services</image:title>
      <image:caption>Industry of the Ordinary offer flowers and shoeshines to philanthropists. More images here Special thanks to Jane Saks Additional thanks to Nakeia Medcalf, John Moreno, Rick James, Caitlin Ryan, Shayna Cott, Anna Trier and Lauren Humphries</image:caption>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015</image:title>
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      <image:title>2013 - 2015 - Potage (for Studio Gang)</image:title>
      <image:caption>Industry of the Ordinary proffer warm soup against a cold night. Thanks to all at Studio Gang, and special thanks to Joseph Ravens and Autumn Hays, and to Amelia Deprez, Julia Haw and Claire Molek. Photography by Amanda Taves.</image:caption>
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      <image:title>2013 - 2015 - Exhibition</image:title>
      <image:caption>Needs more information</image:caption>
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      <image:title>2013 - 2015 - Aguilar</image:title>
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      <image:title>2013 - 2015 - Anderson</image:title>
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      <image:title>2013 - 2015 - Anderson</image:title>
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      <image:title>2013 - 2015 - Albor</image:title>
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      <image:title>2013 - 2015 - Alvendia</image:title>
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      <image:title>2013 - 2015 - Alvendia</image:title>
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      <image:title>2013 - 2015 - Chavez</image:title>
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      <image:title>2013 - 2015 - Contro</image:title>
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      <image:title>2013 - 2015 - Citizenbrick 1</image:title>
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      <image:title>2013 - 2015 - Citizenbrick 2</image:title>
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      <image:title>2013 - 2015 - Beaubien</image:title>
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      <image:title>2013 - 2015 - Chester</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380540450-EUOR28QQN6EKL1TCNKIY/Brunetti.jpg</image:loc>
      <image:title>2013 - 2015 - Brunetti</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380551163-K3WBCTYBTKDNC3X96CN5/Barber.jpg</image:loc>
      <image:title>2013 - 2015 - Barber</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380567429-VS770ADTQBT9R827NDOX/Burtonwood.jpg</image:loc>
      <image:title>2013 - 2015 - Burtonwood</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380595539-6PNHXU4L6C2XG4SM2AGJ/Denlinger.jpg</image:loc>
      <image:title>2013 - 2015 - Denlinger</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380603894-Y7OHBHSTNUYTO4V4GPBR/Bey01.jpg</image:loc>
      <image:title>2013 - 2015 - Bey 01</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380619431-3LLQO3ADEEYV4A0SAFE4/Bey02.jpg</image:loc>
      <image:title>2013 - 2015 - Bey 02</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380735126-S9W7UQY7W8IMVZS8AW27/Connell.jpg</image:loc>
      <image:title>2013 - 2015 - Conrell</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380745724-MPKWGD3XXZSJH5XP4OZ4/Mers.jpg</image:loc>
      <image:title>2013 - 2015 - Mers</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380757653-ZJYDCK5T7FNMZPHUURBO/Gent-2.jpg</image:loc>
      <image:title>2013 - 2015 - Gent - 1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380768691-SX34Z5B28D7ZU6KH77GH/Gent-1.jpg</image:loc>
      <image:title>2013 - 2015 - Gent - 2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380829882-UJT6QLPALWSWPZYHPO0T/Driggs%26Funke.jpg</image:loc>
      <image:title>2013 - 2015 - Driggs - Funke</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380845545-ZQC9J6GMKIE7LMETCEG7/McDonald.jpg</image:loc>
      <image:title>2013 - 2015 - McDonald</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380857783-KWRDPLSDXN8B32MI2L3Q/Kerr.jpg</image:loc>
      <image:title>2013 - 2015 - Kerr</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380869016-54WLSGMD4YP4CMAFHG40/Postiglione.jpg</image:loc>
      <image:title>2013 - 2015 - Postiglione</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380885260-UHI2ET59Z8BRXODO3PAZ/ED-JR.jpg</image:loc>
      <image:title>2013 - 2015 - ED-JR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380901239-BXG2NK059CMAYNIK7MXN/NORTON-1.jpg</image:loc>
      <image:title>2013 - 2015 - Norton</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380901241-07PYCZW638M4WQDG2HN5/Norton-2.jpg</image:loc>
      <image:title>2013 - 2015 - Norton</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380920352-17L1RFDMA1YYNFYD6IJA/Norton-signage.jpg</image:loc>
      <image:title>2013 - 2015 - Norton signage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380932913-BSR2ABE0SR6WTD23F6QC/Manglano.jpg</image:loc>
      <image:title>2013 - 2015 - Manglano</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380943798-YA2A41BUCYCCCBNYCU6Q/Myers.jpg</image:loc>
      <image:title>2013 - 2015 - Myers</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380956835-2GMZ13OBA85E8C6MRXMR/Wolke.jpg</image:loc>
      <image:title>2013 - 2015 - Wolke</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380991629-X9V0HLJZ5CFIIABFF2WF/Ray.jpg</image:loc>
      <image:title>2013 - 2015 - Ray</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381002304-R9LU0HEWLCR4TOI7KS1X/Mott.jpg</image:loc>
      <image:title>2013 - 2015 - Mott</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381024700-F149T62AIA07PA38O8VY/Hormuth.jpg</image:loc>
      <image:title>2013 - 2015 - Hormutt</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381063334-9WAO6O2AEDIDMS8AIRQZ/Schulman.gif</image:loc>
      <image:title>2013 - 2015 - Schulman</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381055022-PH7WZNS3H0XG9IWLQ3MQ/Schulman.jpg</image:loc>
      <image:title>2013 - 2015 - Schulman</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381064726-4XXQET49EZW245O2AV3U/Ravens.jpg</image:loc>
      <image:title>2013 - 2015 - Ravens</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381079585-W8NOJQIFR7EEN5D3IRL1/Natal.jpg</image:loc>
      <image:title>2013 - 2015 - Natal</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381094110-TBIRS2WJCTL5NRIU4GOY/Haw.jpg</image:loc>
      <image:title>2013 - 2015 - Julia Haw</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381116652-VPNRFW2QZ1X38D6IB7R8/Williams-1.jpg</image:loc>
      <image:title>2013 - 2015 - Williams</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381116651-G2YOP3QD5CP864QLF637/Williams-2.jpg</image:loc>
      <image:title>2013 - 2015 - Williams</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381128648-F23J6E0OTXD8D5S5CTD4/Laffin.jpg</image:loc>
      <image:title>2013 - 2015 - Laffin</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381146464-RBXDAL5HGK4C9A54N85L/Kazcynski.jpg</image:loc>
      <image:title>2013 - 2015 - Kazcynski</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381164538-4IA91CQOCO3V79AIAQ7I/Marshall.jpg</image:loc>
      <image:title>2013 - 2015 - Marshall</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381190499-HTI3ZQ2G7OUSI3HI19LR/Leenaars.jpg</image:loc>
      <image:title>2013 - 2015 - Leenaars</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381256500-RBAXKMS8ATF2B0G5TZNG/Jinks.jpg</image:loc>
      <image:title>2013 - 2015 - Jinks</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381287341-OUKI61F4OX5FWWN2X6JQ/Pinney-1.jpg</image:loc>
      <image:title>2013 - 2015 - Pinney</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381287282-O07G8PSMTAHW68HFEE2A/Pinney-2.jpg</image:loc>
      <image:title>2013 - 2015 - Pinney</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381289421-I7RXMXNJ2BV9E0PHRZJ9/Pinney-3.jpg</image:loc>
      <image:title>2013 - 2015 - Pinney</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381310790-B5J07KT3FC2BV5Y2D7TD/Nudd-Wilson.jpg</image:loc>
      <image:title>2013 - 2015 - Nudd Brooks</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381311018-BN4XPQ2NMJE58D0DOI0P/Nudd-Brooks.jpg</image:loc>
      <image:title>2013 - 2015 - Nudd Wilson</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381326246-JUFBHC1FS7KWTI33QUSU/Harris.jpg</image:loc>
      <image:title>2013 - 2015 - Harris</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381347894-ZXGB3MW34P3VID6T9KE9/Grabner.jpg</image:loc>
      <image:title>2013 - 2015 - Grabner</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428441164-QWCYIZ2XQHRIOGEYL4B8/hoffman.jpg</image:loc>
      <image:title>2013 - 2015 - Hoffman</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428457337-B234SUB03RINUTHNXACN/Sokolow.jpg</image:loc>
      <image:title>2013 - 2015 - Sokolow</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428533011-4LDK5CBG68IIWLFW3OAB/Fitzpatrick-Butters.jpg</image:loc>
      <image:title>2013 - 2015 - Fitzpatrick - Butters</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428552957-2KR11DKD3TJGU7RRMSIX/von-Zweck.jpg</image:loc>
      <image:title>2013 - 2015 - Von Zweck</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428568939-FVT4SHROUTEFSCJKAZXH/Ott.jpg</image:loc>
      <image:title>2013 - 2015 - Ott</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428588795-NBRS1XD8H9FODISS92LM/Ryan.jpg</image:loc>
      <image:title>2013 - 2015 - Ryan</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428670144-GGKNNDPQC4ORLL0N7QLU/Degiulio.jpg</image:loc>
      <image:title>2013 - 2015 - Degiulio</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428695541-IXKOITH78B37FI1NDZPL/Justis.jpg</image:loc>
      <image:title>2013 - 2015 - Justis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428705454-D33MC1PRD6O21OBING30/Levato.jpg</image:loc>
      <image:title>2013 - 2015 - Levato</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428727421-TIV5T9K2BSZNW92I43MU/Shteynshleyger.jpg</image:loc>
      <image:title>2013 - 2015 - Shteynshleyger</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428743228-AI0LOQ4AS079B43EDW7M/Patten-1.jpg</image:loc>
      <image:title>2013 - 2015 - Patten</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428743298-VIRCEF35XE9KBUXT1352/Patten-2.jpg</image:loc>
      <image:title>2013 - 2015 - Patten</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428785859-N9X6C7RN2QGSAMGXAJPY/Crawford.jpg</image:loc>
      <image:title>2013 - 2015 - Crawford</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428786660-P5BL7A0D6P8CL93X70QD/Crawford2.jpg</image:loc>
      <image:title>2013 - 2015 - Crawford</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428787443-NGKKIF6RNGHBXB6UPW2T/Crawford3.jpg</image:loc>
      <image:title>2013 - 2015 - Crawford</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428835278-OD1YZ506Z6Q30K28TUG5/Wilson-A.jpg</image:loc>
      <image:title>2013 - 2015 - Wilson - A</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428847201-292QPQY2L3AF2LFKS77M/Damato.jpg</image:loc>
      <image:title>2013 - 2015 - Damato</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428863137-ASUZTFSUS74J9KOBVTF9/Greene.jpg</image:loc>
      <image:title>2013 - 2015 - Greene</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596381237766-AEVOIETWIVJ72VS2G3KG/Hauser.jpg</image:loc>
      <image:title>2013 - 2015 - Hauser</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428876388-BB6FX5QDAJYIMWXE3ZY4/Hauser2.jpg</image:loc>
      <image:title>2013 - 2015 - Hauser</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428890258-LJNEGD6JWOZR80H6Y3K3/Odom.jpg</image:loc>
      <image:title>2013 - 2015 - Odom</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428914090-PVGZT823ZC7KOEURG5JT/Stimac1.jpg</image:loc>
      <image:title>2013 - 2015 - Stimact</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428934469-7G45VSZEB4E2E4Y9H7LD/Tarkowski.jpg</image:loc>
      <image:title>2013 - 2015 - Tarkowski</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428949115-9W4RS6Q9PXWHXN56ZND3/McDonald.jpg</image:loc>
      <image:title>2013 - 2015 - Mc Donald</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596428988420-4QNRH75126B2KZ6GIPBO/Schneider.jpg</image:loc>
      <image:title>2013 - 2015 - Schneider</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596429013356-8BBSKP01V3S9YORLEZ49/Wall.jpg</image:loc>
      <image:title>2013 - 2015 - Wall</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596380811396-GXU5TR8PZP7NWPM0ICN9/DeGenevieve.jpg</image:loc>
      <image:title>2013 - 2015 - De Genevieve</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596429072899-WPCB7KIJ39PWPV2DD3LR/Text4IOTO_Page_1.jpg</image:loc>
      <image:title>2013 - 2015 - De Genevieve</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596429094557-LJ7OT8TS2GJICGDXMHCO/DeGenevieve_Page_1.jpg</image:loc>
      <image:title>2013 - 2015 - De Genevieve</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596429094990-B2IQZGD7TSPEUHV853QJ/DeGenevieve_Page_2.jpg</image:loc>
      <image:title>2013 - 2015 - De Genevieve</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596643620579-9Y7R22UE9PN971A86T05/Afterlife-2.jpg</image:loc>
      <image:title>2013 - 2015 - After Life</image:title>
      <image:caption>Industry of the Ordinary are seeking volunteers for a posthumous portrait. Interested individuals will work with an Industry of the Ordinary-generated codicil to allow the portrait to be legally created after their death. A family consultation will be encouraged. The artwork will represent a dignified acknowledgment and unique celebration of the subject's former life. Please contact Industry of the Ordinary here to initiate the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596643621158-AHHSKN9YU6T5Q2ZF56ZE/Afterlife3.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644314979-6WI7KYARNVFJJZ0OSVM4/Arabic+poster+small.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644359910-XWX9BJNE0CS7KNHRJC4D/VOTA+IOTO+4x6.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644439193-77M61516GUOHCOERE1KP/Jesus-final-final.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644494948-KZKJ10SBYFTQZICR479V/Minister-final.jpg</image:loc>
      <image:title>2013 - 2015 - Minister</image:title>
      <image:caption>Industry of the Ordinary broker transitions. Please contact us here if you are interested in weddings, divorces or funerals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597342099663-NXZZ5PVQF0LFHAX0LUUM/Missoula-.jpg</image:loc>
      <image:title>2013 - 2015 - Tragedy (for Missoula)</image:title>
      <image:caption>Industry of the Ordinary reenact the forced relocation of a local community. Special thanks to Rafael Chacon and Aja Mujinga Sherrard for photography and support Click here to see more images from this project © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645170731-JBC9G0YKYEG52DIHKRU6/IOTO-OP-F-02.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644676793-HBV6G7PH0O12A3ALN8VC/IOTO-OP-F-01.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644681496-5XGX0OE68JXPSWFMPMGB/IOTO-OP-F-03.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644684865-6A3J2X1CSKCNKL9RAEFK/IOTO-OP-F-07-.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644917879-TQMQQW41KLZ759L4HB64/IOTO-OP-F-01-.jpg</image:loc>
      <image:title>2013 - 2015 - Ordinary (for Bozeman)</image:title>
      <image:caption>Industry of the Ordinary occupy a stadium. Special thanks to Jim Zimpel for photography and support and to the Southern Utah University Thunderbirds Click here to see more images from this project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644920594-BT375UCCDJUVG3OUR200/IOTO-OP-F-02-.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644922026-SDTXQZRBTHLY5WZM4GVU/IOTO-OP-F-03-.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596644924912-L7I0JB8C55H4BQO4RTJ1/IOTO-OP-F-04-.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645451238-IB9PSDGBU3P5XR5ZGO8J/I+heart+NSA.jpg</image:loc>
      <image:title>2013 - 2015 - I Heart NSA</image:title>
      <image:caption>Industry of the Ordinary re-purpose a logo to draw attention to the current state of the nation. In 1977, Milton Glaser designed a logo to promote New York City. The logo, ‘I Heart NY’, would become globally recognized as a nod towards the shared assumptions people from America and beyond had about the city and its culture. At once catchy, memorable and kitsch, the logo spoke to simpler perspectives. IOTO believe that politics and art are central components in our broader notion of ‘culture’, and that Lumpen is the perfect forum for the kind of debate that the National Security Agency would prefer that we didn’t have. What does America become when it doesn’t trust itself? Our double-sided poster has this re-imagined image on one side and a visual representation of a Google image search for ‘ordinary terrorist’ (which in itself may invite scrutiny from the monitors at the NSA) on the other. Thanks to Ed Marszewski and Lumpen magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645450979-ECNPOY468P6SFQ6G0JH9/Heart-NSA.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645578852-BGFAIFLP2UTUKDMFJGVE/Ordinary%2BTerrorist_Page_1-smaller.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645578932-4DLPLDC93AOM8TCLECI5/Ordinary%2BTerrorist_Page_2-small.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645706744-OE1LGZB6NRQWVJVA329W/Ostend-final.jpg</image:loc>
      <image:title>2013 - 2015 - For Oostende</image:title>
      <image:caption>Industry of the Ordinary reflect the seafront. Special thanks to Johan Westenburg and the Oostends Paviljoen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645652642-D3UXHZHJFCOPFDB7ASIG/Oostend3.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596645653462-6ZGRKT8NYF5G5EKKYEWA/Oostende2.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596646168761-1XJQ1HLTMTXKT30GRFP2/RELATIVE_45.jpg</image:loc>
      <image:title>2013 - 2015 - Relative</image:title>
      <image:caption>Industry of the Ordinary probe Hyde Park Art Center Gala attendees on the current state of the nature of hope. Special thanks to Emerson Sigman for videography, Cassandra Davis for photography, and to Lauren Humphries, Kyle Sourbeer, Victor Yañez-Lazcano, Aaron Rodgers and all at the Hyde Park Arts Center. Click here to see more images from this project Click here to see video from this project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596646027509-AAT74VRY54S0XXOAEMCR/RELATIVE_5.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596646080598-GT2XNTV7RQAOOK2K1JI4/RELATIVE_28.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596646105269-OQK6TPHWAHYU999PJ5O1/RELATIVE_27.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596646117907-1L7RTZ29Z43FE8V5LZU0/RELATIVE_23.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596646152723-8GOEJWAU1AO97YACS79Y/RELATIVE_37.jpg</image:loc>
      <image:title>2013 - 2015</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/2016-2018</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596819981158-LTB1A1SMLVPC39932W5P/Ordinary-hat-3.jpg</image:loc>
      <image:title>2016 - 2018 - Headgear</image:title>
      <image:caption>Industry of the Ordinary perfect the art of the deal. Order hats below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596819779693-27UXXUR8JP0ZVYV9IQHN/Ordinary-hat-4.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596819782239-ODSZDGNIXIU8C4R4KVDC/Ordinary-hat-serif.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596819802378-VIG3L00ZT1YJ5AYR670O/Ordinary-cap-1.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820073655-3VHSE65TWDTSKHXAIH03/lip-service5.jpg</image:loc>
      <image:title>2016 - 2018 - Whiskey and Kisses (Lip Service, for Denver)</image:title>
      <image:caption>Industry of the Ordinary countersign the social contract. Photography by Custom Creations Photography, Leslie van Stelten and Sam Nguyen Special thanks to Justo Camara, Tara Roibelleplaine Smith, Brei Sundberg and Geoffrey Wilson. Thanks also to Becky Hart, Arpie Chucovich, Meghan Fleming, Nora Covington and all at the Denver Art Museum.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820070402-3FXVTYXYDJNX2FW2OJZ2/lip-service2.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820068812-MK37GHF8XH3WGMFHIHN1/lip-service1.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820070428-CTBKDJN4NSMTCB5FM95X/lip-service3.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820071505-U44P61P55YVAVK0CYF00/lip-service4.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820075571-BEGBB2F6E0PM6447U61K/lip-service6.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820077653-ZPH93J7HFBHX0Z5ORXF2/lip-service7.5.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820078026-84132CDPQ804EIIQ471M/lip-service7.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820078883-SIPZANSVXBWXQDRHAX78/lip-service8.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820080269-VQWMP316EDCEAWXHYZA3/lip-service9.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820081996-FI8SLFDIKZEZ55RRCTII/lip-service9.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820081560-32AGT2V9J2ILZWMYGO01/lip-service10.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820082752-QZWH5MAG8THQQ38XQHYF/lip-service10.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820083848-PW9X50WZZSU25Y8EWLLJ/lip-service11.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596822797177-Q3ENU2DH6MD53PHECL8B/Two-flags-1.jpg</image:loc>
      <image:title>2016 - 2018 - Two Flags and a Brown Bag</image:title>
      <image:caption>Industry of the Ordinary create a confessional. Special thanks to Betsy Odom and Rafael Vera</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596822797321-VPKNHWX4B7E6VO9N42XC/Two-flags-2.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597251877941-XWUOUKKKBH8JT6W16CUS/Demo-Springfield.jpg</image:loc>
      <image:title>2016 - 2018 - Prayer (For Springfield)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820274519-7XM2WV9DL74SDY0KNN9V/Bentonville-3.jpg</image:loc>
      <image:title>2016 - 2018 - Prayer (for Bentonville)</image:title>
      <image:caption>Industry of the Ordinary tour a local economy. Photography by Cassandra Davis Special thanks to Cynthia Post Hunt, Emma Saperstein, the Inverse Performance Festival and Leslie Key</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820271911-57QCGFFGQ9AY4MJNZ8BP/Bentonville-1.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820272984-BRG3PXJLQJ6A9P0SCQQL/Bentonville-2.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820275704-OC6LGGBY18XRCD9D9V94/Bentonville-4.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820277488-WYOG8I2UDUYCYNY22R61/Bentonville-5.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820280386-JAL2Y3M2TO272JKXSISC/Bentonville-6.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820404564-9LKGXEG3SO75ZHNJ1F7W/Canute1.jpg</image:loc>
      <image:title>2016 - 2018 - Humdrum Town (Canute's Waves)</image:title>
      <image:caption>Industry of the Ordinary stand at the edge of the world. Watch video here Photography and videography by Emerson Sigman Special thanks to Chi-Hsuan Yang, Miguel Cortez, Emerson Sigman and Stephen Burke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820401752-HDDGBAQ6GJAN38UW6DF5/Canute0.5.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820403815-LXMTU5JW1SEKZ5QK1FM0/Canute2.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820405503-TY6IMG779T1HIT7V2T4S/Canute3.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820709503-OBMCVK12QNV9S9GOELZJ/fastfood1.jpg</image:loc>
      <image:title>2016 - 2018 - Fast Food</image:title>
      <image:caption>Industry of the Ordinary sate the public appetite. Photography by Brytton Bjorngaard Many thanks to Allison Lacher, Jeff Robinson and DEMO Project Thanks also to Hickory River Smokehouse</image:caption>
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    <image:image>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820543173-78WVWMBTVX3WR6I8DZMY/Supplication-1.jpg</image:loc>
      <image:title>2016 - 2018 - Supplication</image:title>
      <image:caption>Industry of the Ordinary forgive. Photography by Angelica Ferreris Special thanks to Joseph Ravens and Andreas Heusser.</image:caption>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596821204264-7VBXQWYQWUX39FFC8QL2/Rise-fall-longbridge.jpg</image:loc>
      <image:title>2016 - 2018 - Rise and Fall (Blackpool)</image:title>
      <image:caption>In the wake of political and social upheaval, Industry of the Ordinary stand at the edge of the island, contemplating the rising tide and the temporarily diminishing landmass. Complete video here Video installation in situ here Sound and video engineering by Emerson Sigman Camera work by Stephen Burke This project was a part of the Longbridge Light Festival by WERK Special thanks to Emerson Sigman, Claire Farrell, Stephen Burke and Matt Andrews</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596820993350-MICGCJS7OVYJQS61KVL5/Greenlands1.jpg</image:loc>
      <image:title>2016 - 2018 - Thousand Trades</image:title>
      <image:caption>For a permanent artwork at the Greenlands Select Social Club in Birmingham, England, Industry of the Ordinary create a living monument to the history of the many tradespeople who have passed through its doors over the decades. In addition, Industry of the Ordinary collected an oral history from current members of the club. Sound engineering by Emerson Sigman This project was a part of the Longbridge Public Art Project by WERK Special thanks to Claire Farrell, Stephen Burke, Matt Andrews, Caleb Steer, Nigel Kearley, Roger Shafi and all of the members of the Greenlands Select Social Club, with special recognition to the Committee members audio requires QuickTime | size: 90 MB | loadtime: about 5 minutes</image:caption>
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      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596822710589-87UX4HNFJG6WN0TUFLZQ/Prayer-Loyola.jpg</image:loc>
      <image:title>2016 - 2018 - Prayer (ad majorem Dei gloriam)</image:title>
      <image:caption>Industry of the Ordinary seek solace. Photography by Erik Peterson Special thanks to Betsy Odom and Rafael Vera</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596821637475-BP9QR995LMT24VKJEOQN/Prayer-Brum.jpg</image:loc>
      <image:title>2016 - 2018 - Prayer (for Birmingham)</image:title>
      <image:caption>Industry of the Ordinary return to the island of their childhood. This project was a part of the Longbridge Light Festival by WERK Special thanks to Claire Farrell, Stephen Burke and Matt Andrews</image:caption>
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      <image:title>2016 - 2018 - Ten (for a new administration)</image:title>
      <image:caption>Industry of the Ordinary salute borrowed piety. View video here Special thanks to Cassandra Davis Thanks also to Holly Peterson, Meredith Stewart, Emily Monasterio, Emily Fenn, Jameson Paige, Michael Powell, McCoy Crawford, Joshua Fairbanks, Sarah Skaggs and Chicago Ice Works</image:caption>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018 - Savage Model 64 FVXP Rimfire Rifle</image:title>
      <image:caption>Industry of the Ordinary invite the public to interact with an object. View complete project here Special thanks to Cassandra Davis for photography Thanks also to Autumn Hays, Performance Art Houston, Dawn Traub, Jesus Hilario, Martyn Wilson, Natalia Nicole Nicholson, Maria Luisa Conlon, Michael Workman and Meg Capps</image:caption>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596822351285-9IUMMF4XNN804WIZ0K7P/Plato-1.jpg</image:loc>
      <image:title>2016 - 2018 - Plato's Man Cave (for Jarvis Cocker)</image:title>
      <image:caption>Industry of the Ordinary celebrate the musical tastes of 60 years of Presidents. Download Presidential Playlist here Additional photography by Jefferson Goddard and Naledge Evans Thanks to Joseph Ravens, Giana Gambino, Ashley Hollingshead and all at Defibrillator</image:caption>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596822436706-XY1DRFRMB3RIE7K10AZG/Screen+Shot+2020-08-07+at+12.46.53.png</image:loc>
      <image:title>2016 - 2018</image:title>
      <image:caption>Needs link to PDF</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596823163326-IHAJI2WAP86XK7SYYQI1/History-morning-banner-crop-final.jpg</image:loc>
      <image:title>2016 - 2018 - Disclaimer (over Chicago)</image:title>
      <image:caption>Industry of the Ordinary, at dawn and dusk, send a message to Chicago. Photography by Ji Yang Special thanks to Greg Lunceford and Air America Aerial, and thanks to the office of Chicago 37th Ward Alderman Emma Mitts, and the Department of Cultural Affairs and Special Events, City of Chicago.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1596823110058-8IRE0243C0FIP26BJ4KS/Screen+Shot+2020-08-07+at+12.57.38.png</image:loc>
      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597243795692-T5MQSLI1TYXUX042NN4M/IndustryoftheOrdinary-SilentFunny-31.jpg</image:loc>
      <image:title>2016 - 2018 - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago. Special thanks to Lindsey French, Katinka Kleijn, Greg Lunceford, Matthew Baron and Silent Funny, Jane Georges, Maria Burbano, and José Rios, and thanks to the office of Chicago 37th Ward Alderman Emma Mitts, Chicago Ice Works, Air America Aerial, Ji Yang, Andrea Bauer, Amanda Harth, and the Department of Cultural Affairs and Special Events, City of Chicago.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597244058455-QAKEZ7UFGAIOFRBY0XSL/IndustryoftheOrdinary-SilentFunny-92.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597243823815-L1MIN339CGI49IMGASJ6/IndustryoftheOrdinary-SilentFunny-79.jpg</image:loc>
      <image:title>2016 - 2018 - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597244105967-ASEX2BRB9T205F35X6NR/IndustryoftheOrdinary-SilentFunny-104.jpg</image:loc>
      <image:title>2016 - 2018 - History and Forgetting (with Lindsey French, featuring Katinka Kleijn)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago. Special thanks to Lindsey French, Katinka Kleijn, Greg Lunceford, Matthew Baron and Silent Funny, Jane Georges, Maria Burbano, and José Rios, and thanks to the office of Chicago 37th Ward Alderman Emma Mitts, Chicago Ice Works, Air America Aerial, Ji Yang, Andrea Bauer, Amanda Harth, and the Department of Cultural Affairs and Special Events, City of Chicago.</image:caption>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018</image:title>
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      <image:title>2016 - 2018 - History and Forgetting (testimony)</image:title>
      <image:caption>Industry of the Ordinary collect an oral history from workers and residents of the 37th Ward on the west side of Chicago. Sound engineering by Maria Burbano Special thanks to all of the residents of the 37th Ward who contributed their thoughts</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597252218647-PHLABPG43ILDN5NJTSUU/Trader-golf-course.jpg</image:loc>
      <image:title>2016 - 2018 - Trader Tourist Refugee</image:title>
      <image:caption>Industry of the Ordinary re-establish an historic trade route across Morro Bay, California. Drone documentation by Dave Pabinquit, photography and video by Tony Peckham, Cynthia Post Hunt, Emma Saperstein, and Emerson Sigman Special thanks to Emma Saperstein and Cynthia Post Hunt of the SLO Inverse Performance Festival, Dave Pabinquit, Tony Peckham, Elliott K. Perkins, Harvey M. Perkins , and Emerson Sigman © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597252288699-9X4NA1EO72SWQLB39E4I/Trader-beach-start.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597252220223-LDJ0LXL9P0MY767ZYAFG/Trader-leaving.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597252193127-SO0W6QXF2PIUTQ5V4C5L/Trader-Boat2-small.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597252220542-QMAU9DV8S69XCOL02OAY/Trader-Tourist-Refugee-2.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597252193264-88BJ9AVH0AGO48BNRW2I/Trader-flag-raise.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597252221741-OU1VL961PTUYHTQYOGNW/Trader-Tourist-Refugee-flag1.jpg</image:loc>
      <image:title>2016 - 2018</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ioto.uk/2005-2011</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1621541740366-QQ6TWTKHKWORZRKS0JYV/DSC_3899.jpg</image:loc>
      <image:title>2005 - 2011 - History As Idea</image:title>
      <image:caption>For a permanent commission at the Nebraska State Historical Society in Lincoln, Industry of the Ordinary engage the existing architecture of the rotunda after a series of road trips around the state collecting information from hundreds of Nebraskans and a variety of other sources.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597331156369-MMTSZOZM9EQPIGGYWG05/Nebraska4.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597331141366-6LVSADWJLYV504MWPGO0/NSHS-2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329749083-SW4XQP0ORXJSE0VYAM6R/Rework-SIW2.jpg</image:loc>
      <image:title>2005 - 2011 - Re-Work (for Allan Kaprow, Marina Abramovic and Philip-Lorca di Corcia) (2008)</image:title>
      <image:caption>In collaboration with the Allan Kaprow-Art as Life retrospective held at the Museum of Contemporary Art, Los Angeles, Industry of the Ordinary reinvent Kaprow's original piece Work (1969), in which a hallway was repeatedly painted and repainted by professional contractors. The action in the original Work was videotaped and transmitted live to three distinct viewing venues: art-house theatres, pornographic theatres and mainstream theatres. For Re-Work, Industry of the Ordinary hire two sex industry workers, one maleand one female, to paint and repaint a wall. video requires QuickTime | size: 7MB | loadtime: about 2 min Click here to see images from this project Additional information about Kaprow-Art as Life show here Additional photography by Max King Cap Many thanks to Ciara Ennis Thanks also to Valerie Velasquez, Chris Franklin, Rebecca Howard and David Brooks © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329747349-U8NX3HNG1IKHV2AJQAO7/Rework-SIW1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329750438-19RTR8XLNRTJ2IVW5A90/Rework-SIW3.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329753050-GJB0CPOQJ4QNF5QT06VI/Rework1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329753967-FUMFQXK7DRSZBHV0PKOA/Rework2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329762255-3MYGKPJTT76QXW5RKYAS/Rework7.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329755773-GT3T7VF05I1O4R8S5E1M/Rework3.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329757347-KM2HF2YY5GIB9NGV4JN3/Rework4.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329758854-B3EERN28MFVJWPY6SJ8N/Rework5.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329761160-7PM22DGRMP2GHCI95PY5/Rework6.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329746222-B7LOUUZDIYDOJULGZ4TC/Rework-Page-1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597329745276-NK44TGBO8HELWJWWMPPF/Re-Work.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597335495731-EMM7ZZZCRY1ZK1CWP32I/Library1.jpg</image:loc>
      <image:title>2005 - 2011 - Journeys (2008)</image:title>
      <image:caption>For a permanent public work at the Wicker Park/Bucktown library in Chicago, Industry of the Ordinary solicit choices of the most significant works of literature from throughout history from patrons and staff of this library, and present the first and last lines of those chosen texts in the front windows of the building, Thanks to all the patrons of the Wicker Park/Bucktown Library who contributed to this work Click here to download a list of all submissions and final texts Thanks also to Emilie Stec and Methods and Materials © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597335526388-QB1O2Q1Z4PFUR03NHUXP/library2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865305941-VY5GN57J52ADWTYBEJSJ/MW2.jpg</image:loc>
      <image:title>2005 - 2011 - Supermarketing I (2009)</image:title>
      <image:caption>Industry of the Ordinary dream of a better tomorrow. Click here to participate in this project. We send you a bag, you send us an image. Click here to see more images from this project © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865350894-YA2TLOMI9M7INX3XQOYS/MW4.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865361290-YTIIQB65CRZJRXSMZSHS/MW6.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865321397-GLVCNP1BG5NLBYXJM4Y2/MW1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865336080-EXGGI9NL9WNOJ7FVXHOS/MW3.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865163109-VHS318X7FAPYOLBSWKWJ/Superm-0.5.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865189921-QAE3YNVZWQFWXRLADC41/Superm2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865163111-MMWDFNN9EW2OLRLV783B/superm1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865197416-1LE5V2R30L9DQABQ4US0/superm6.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865213995-7P14H273USSZRL4APQVA/superm9.5.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865231955-80IM0S0I1EC7A1CRT41W/superm10.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865257976-J8BYZ5TBOEAQCVDVRT7G/superm17.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865275132-F35Z00L5MQ976LSHYWCJ/superm21.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865290980-542PKWVX1B5TM0JML5CT/superm23.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865386894-VCU73FY1ZCZ70LP9WC0P/Vasiliki-2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865453938-YN6TI6S7L31974TLMQ8F/Install-panorama-1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865493825-HHNPROYMFHFLKVM8QNJX/CC-Install-Facade.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595865493538-UC0O61ZXIQVE0XX5G51M/CC-Install-Supermarketing.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869547793-5X58ZZ3TKV37A97JHP6V/39-Verbs_396.jpg</image:loc>
      <image:title>2005 - 2011 - 39 Verbs (2009)</image:title>
      <image:caption>Industry of the Ordinary disseminate second-hand verbs from their previous projects to a variety of art workers in Chicago, to be used in a one-night only event. Click below to download invitation. Special thanks to Aron Packer, and thanks also to Alexa Loftus, Beth Sadowski, David Petrusich, Nina Mayer, Randy Brown, and Tannar Veatch Jason Lazarus, Ask More images here Photography by Karen Bovinich, videography by Anna Trier © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869514373-BH4LF3SXTPJT0R5NA3WD/39-Verbs_173.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
      <image:caption>Jeanne Dunning, Solicit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869533070-KR300K5N58PCH03XPIF1/39-Verbs_390.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
      <image:caption>Antonia Contro, Bottle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869514948-PB6260IYZ1VUEWMFNPF0/39-Verbs_223.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
      <image:caption>Tony Tasset, Walk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869577363-LQOMX4VP519DX3R8K8E2/39-Verbs_398.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
      <image:caption>Chris Kerr, Collaborate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1595869710807-IWC15F6SQ70L9O9B6PAZ/Anderson1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
      <image:caption>Simon Anderson, Transform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597331557244-7ACFFZCN7Y393JCOSD0D/Normal.jpg</image:loc>
      <image:title>2005 - 2011 - Normal</image:title>
      <image:caption>Industry of the Ordinary examine tautology. Special thanks to Virginia Fabbri Butera and to the people of northern New Jersey. Thanks also to the Happy Collaborationists. © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597335212316-YKW5NQ5SMAIVAJXPZEKR/Want-Ordinary-2.jpg</image:loc>
      <image:title>2005 - 2011 - Prayer (2011)</image:title>
      <image:caption>Industry of the Ordinary spread the good word. This simple yet provocative phrase intends to challenge the viewer, question their assumptions, and invite them to contemplate the ambiguous nature of the word "Ordinary". Most will first read it in its pejorative sense. In a society that values celebrity above substance and material wealth above simpler pleasures, the desire to be ordinary will commonly be seen as pathetic. However, it can also be read as a resounding affirmation of the power and beauty of the everyday and a rejection of our narcissistic self-obsession: a call to arms. Special thanks to Roger Machin, Doug Snower, Fast Signs, Jessica Wobbekind and the Wicker Park/Bucktown Chamber of Commerce. © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597335212223-QIUL3T26U8DAE8O55324/Want-Ordinary.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597328118421-YJDCQA6NRFAU1O51NBQG/Faith+%283%29.jpeg</image:loc>
      <image:title>2005 - 2011 - Fidel (for Baton Rouge, LA) (2011)</image:title>
      <image:caption>Industry of the Ordinary suggest a new belief structure. Special thanks to David Morrison and the Billboard Art Project. © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597328142412-B1YFZFV9SOKQJL8XI5OZ/Faith3.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597328118608-2PXNCYPL4CPNMMSWOXB3/Faith1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597328119382-ZJL32XY3W1D092JTB5L0/Faith2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597336868534-VN21KCZM96ZD3TJG0RH9/I-Want-billboard-Reading-PA.jpg</image:loc>
      <image:title>2005 - 2011 - Prayer (for Reading, PA) (2011)</image:title>
      <image:caption>Industry of the Ordinary proselytize in the heartland. This simple yet provocative phrase intends to challenge the viewer, question their assumptions, and invite them to contemplate the ambiguous nature of the word "Ordinary". Most will first read it in its pejorative sense. In a society that values celebrity above substance and material wealth above simpler pleasures, the desire to be ordinary will commonly be seen as pathetic. However, it can also be read as a resounding affirmation of the power and beauty of the everyday and a rejection of our narcissistic self-obsession: a call to arms. Special thanks to David Morrison and the Billboard Art Project. © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337036558-UOR0882ALU3GV4NMP9XZ/Screen+Shot+2020-07-29+at+22.24.22.png</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337036555-GXECE38WLYJM370KKAEP/Screen+Shot+2020-07-29+at+22.24.32.png</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337483014-9KNI2O13SQHXPSMLG8JA/Afterlife-2.jpg</image:loc>
      <image:title>2005 - 2011 - After Life (2012)</image:title>
      <image:caption>Industry of the Ordinary are seeking volunteers for a posthumous portrait. Interested individuals will work with an Industry of the Ordinary-generated codicil to allow the portrait to be legally created after their death. A family consultation will be encouraged. The artwork will represent a dignified acknowledgment and unique celebration of the subject's former life. Please contact Industry of the Ordinary here to initiate the process. © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337482238-1PC3IQWF5A6DWBCN2NCV/Afterlife.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337483687-8M7C0IT5U1KS6TFTON4Q/Afterlife.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337485471-TUL59B0HMFLOMOY9T7MD/Afterlife3.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337680152-QZ1GGWCVT904ZIERDO6R/Googling1.jpg</image:loc>
      <image:title>2005 - 2011 - Googling Ordinary (2012)</image:title>
      <image:caption>Industry of the Ordinary rely upon an online resource to translate a desire into all available languages. Thanks to the Hyde Park Arts Center, in particular Chris Hammes © Industry of the Ordinary</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337683602-UPTTRX6Z2R2ILDJQVDJI/Googling3.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:title>2005 - 2011</image:title>
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      <image:title>2005 - 2011</image:title>
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      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337933691-XX1DA02TB27FP0XLK81W/Harvest-02.jpg</image:loc>
      <image:title>2005 - 2011 - The Harvest (2012 - 2013)</image:title>
      <image:caption>Industry of the Ordinary fashion a portrait from the fruit of the land and transport the likeness across a metropolis. More images here Video here Photography by Lauren Humphries and Caitlin Ryan, videography by Jon Sall Special thanks to Bob Kling and Hannah Watson Additional thanks to John Moreno, Tyler Brooks, Rick James, Najee Person, Melissa Lutz and Jim Zimpel © Industry of the Ordinary</image:caption>
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      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337935426-3NTUUVGZC4SBHSZE0NXA/Harvest-05.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337936810-SYMY32UFUQVUHEEDFQEJ/Harvest-07.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337939967-8KDG314O4SHUOVTWBUC9/Harvest-19.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337940823-VWVN52O2II2WE3NJ7BG6/Harvest-21.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337941845-7EQTBKGZO0CWNVBA4W69/Harvest-22.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337942833-L4BHKJKIFQTUHDWV3ZU7/Harvest-25.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337945029-D55EVMUD4KL3QU1PDJ45/Harvest-IMG_3361.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337946539-9S1XBZSMZZGI7PEHICCJ/Harvest-IMG_3376.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337947604-TDJ5Z470BUFQOUN1U7IO/Harvest-IMG_4201.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597337949125-B9R3J2DDMUENVD6HQJ10/Harvest-IMG_5089.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338286995-ZWF7136Y6FY0SUTG8ROD/Minister-final.jpg</image:loc>
      <image:title>2005 - 2011 - Minister (2014)</image:title>
      <image:caption>Industry of the Ordinary broker transitions. Please contact us here if you are interested in weddings, divorces or funerals. © Industry of the Ordinary</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338458049-0Z8381SWDCTMAVE5YGN2/RELATIVE_45.jpg</image:loc>
      <image:title>2005 - 2011 - Relative (2015)</image:title>
      <image:caption>Industry of the Ordinary probe Hyde Park Art Center Gala attendees on the current state of the nature of hope. Special thanks to Emerson Sigman for videography, Cassandra Davis for photography, and to Lauren Humphries, Kyle Sourbeer, Victor Yañez-Lazcano, Aaron Rodgers and all at the Hyde Park Arts Center. Click here to see more images from this project Click here to see video from this project © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338454020-CR0EFK0GYS2BU959CJ1V/RELATIVE_5.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338454559-CD2QCI0BZHAH16KDDSRF/RELATIVE_23.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338455455-A565H25D9SMB3YRH3JY2/RELATIVE_27.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338456038-UVKC30BKTAAQ0GYEK4AI/RELATIVE_28.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338457088-IDWJUT3XKNJF8M81P31T/RELATIVE_37.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338892701-DYQ5P48S1IAGV4UTZDQ1/Greenlands-1.jpg</image:loc>
      <image:title>2005 - 2011 - Thousand Trades (2016)</image:title>
      <image:caption>For a permanent artwork at the Greenlands Select Social Club in Birmingham, England, Industry of the Ordinary create a living monument to the history of the many tradespeople who have passed through its doors over the decades. In addition, Industry of the Ordinary collected an oral history from current members of the club. Sound engineering by Emerson Sigman This project was a part of the Longbridge Public Art Project by WERK Special thanks to Claire Farrell, Stephen Burke, Matt Andrews, Caleb Steer, Nigel Kearley, Roger Shafi and all of the members of the Greenlands Select Social Club, with special recognition to the Committee members © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597338892889-R51ULYGVMFZSQ40HGQGZ/Greenlands-2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339130912-54RPJWE3D1PMFM3E9B4Y/IndustryoftheOrdinary-SilentFunny-31.jpg</image:loc>
      <image:title>2005 - 2011 - History and Forgetting (with Lindsey French, featuring Katinka Kleijn) (2017)</image:title>
      <image:caption>Industry of the Ordinary remember the former life of a factory floor in Chicago. Special thanks to Lindsey French, Katinka Kleijn, Greg Lunceford, Matthew Baron and Silent Funny, Jane Georges, Maria Burbano, and José Rios, and thanks to the office of Chicago 37th Ward Alderman Emma Mitts, Chicago Ice Works, Air America Aerial, Ji Yang, Andrea Bauer, Amanda Harth, and the Department of Cultural Affairs and Special Events, City of Chicago. © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339163127-6VE47BQM3AP9F2L4AVTU/IndustryoftheOrdinary-SilentFunny-701.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339131676-V5K7LW55QP1XCWR2TBL0/IndustryoftheOrdinary-SilentFunny-79.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339162860-ZTQWVWS3KJ8988G1ZBRY/IndustryoftheOrdinary-SilentFunny-715.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339131926-6OVUCMWX8XD45FQ7CF0P/IndustryoftheOrdinary-SilentFunny-92.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339164167-E6T932MGIEHWHCIEMD9Z/IndustryoftheOrdinary-SilentFunny-731.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339132896-AQNHTCTWG1ZHJ8YJ8BAM/IndustryoftheOrdinary-SilentFunny-104.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339164944-JG7EE7IU4S80XOBE3RMF/IndustryoftheOrdinary-SilentFunny-747.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339133206-SOOD1FSHJTNBPP10J2ZX/IndustryoftheOrdinary-SilentFunny-167.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339165178-M12OO5ZFN9GAWM6QDW1P/IndustryoftheOrdinary-SilentFunny-807.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339134070-448A5YNLI3XXSNXF6X05/IndustryoftheOrdinary-SilentFunny-191.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339166471-I8QA0BFH261179UP5PLR/IndustryoftheOrdinary-SilentFunny-873.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339134424-693Q82KKVF5Y73JV6AJF/IndustryoftheOrdinary-SilentFunny-521.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339166787-J2H9AP2CDLV2M8ML5LR6/IndustryoftheOrdinary-SilentFunny-889.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339134890-OPC5IUI4AIFSJ5KBDRDE/IndustryoftheOrdinary-SilentFunny-524.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597339135830-69A1XHMC8L8JGIFZJ8XC/IndustryoftheOrdinary-SilentFunny-549.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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      <image:title>2005 - 2011</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597340475124-R0KZZSK6IFCS07R8YTO7/History-Overhead-flag-1.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597340475121-SBL0EWN8PZORUPHD1P36/History-Overhead-flag-2.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597340160460-M0IEA04H7IYAM0JHTY0W/History-morning-banner-crop-final.jpg</image:loc>
      <image:title>2005 - 2011 - Disclaimer (over Chicago) (2017)</image:title>
      <image:caption>Industry of the Ordinary, at dawn and dusk, send a message to Chicago. Photography by Ji Yang Special thanks to Greg Lunceford and Air America Aerial, and thanks to the office of Chicago 37th Ward Alderman Emma Mitts, and the Department of Cultural Affairs and Special Events, City of Chicago. © Industry of the Ordinary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597340161330-RB05O47H3CW1FTRIB6KV/History-morning-banner.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bdfb783cef372e7bbfc90f2/1597340158339-RGEGYZ75Y2PBPA92Q7MM/History-Evening-banner-crop-final.jpg</image:loc>
      <image:title>2005 - 2011</image:title>
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